Pay-per-click advertising is something every business should consider as part of their marketing strategy. Through tailored ads that appear when users search for specific keywords related to your business, your message reaches those actively seeking your products or services – maximising your chances of converting clicks into customers.

With PPC, your business would gain measurable results that can help you continuously optimise your campaigns. With this level of personalisation, it can help businesses boost their digital presence and drive them closer to their goals.

Our PPC packages include a range of services designed to optimise the effectiveness of your online advertisement. Here’s a breakdown of everything that’s included:

Audience Research: This involves in-depth research to identify and target the most relevant and high-converting audience for your business – helping to ensure your ad campaigns reach more people and the right people.

Copywriting: Crafting compelling ad copy is essential for attracting clicks and conversions. Our services include copywriting to create attention-grabbing ad content that resonates with your target audience.

Campaign Setup: Setting up PPC campaigns involves configuring ad platforms like Google Ads or Microsoft Ads, selecting keywords, creating ad groups, and establishing campaign objectives to get your ads up and running effectively.

Management & Optimisation: Continuous monitoring and management of your PPC campaigns are crucial for success. This includes adjusting bid strategies, optimising keyword targeting, and making necessary changes to improve performance over time.

Conversion Rate Optimisation: This involves strategies to increase the likelihood of visitors taking a desired action, such as purchasing or filling out a contact form after clicking on your ads. It can include A/B testing, landing page optimisation, and more.

Google Analytics Tracking: Integrating Google Analytics into your PPC campaigns helps track user behaviour, conversion paths, and other key metrics. This data is vital for making informed decisions and refining your ad strategy.

Monthly Reports: Your business will receive regular reports tracking the performance of your PPC campaigns. These monthly reports provide insights into key metrics, such as click-through rates, conversion rates, and ROI, allowing you to gauge the effectiveness of your advertising efforts and make necessary changes.

Report Dashboard: Our custom dashboards can provide a centralised view of your PPC campaign data. It’s a convenient way to visualise performance metrics and trends over time, making it easier to make data-driven decisions.

Consultancy: Our PPC experts will be available to provide guidance and recommendations based on your campaign’s performance- offering insights on strategy adjustments, budget allocation, and other aspects of your advertising efforts.

The price you pay for your individual PPC marketing campaigns will depend on your industry, the competitive market, your target audience and the chosen keywords. For this style of campaign, you will pay each time a user clicks on your ad. Budgets should be flexible and adaptable, allowing you and your account manager to set daily or monthly limits that align with your needs. It’s important to note here that highly competitive keywords may have higher cost per click, and you should continuously optimise your campaigns for the best results. We will work with you to create a strategy that aligns with your campaign objectives and budget constraints.

If you’re looking to improve your PPC marketing efforts in 2024, at The Good Marketer, we’ve carefully selected pricing strategies to suit your business needs. Remember, in addition to these packages, you’ll need a separate budget for actual ad spend. Our PPC specialists can help you determine the right ad spend and overall general approach to PPC marketing to help your business grow.

While we aren’t always able to guarantee specific results through PPC ads, we take a data-driven approach to our decision-making, maximising success. In some cases, the initial results won’t meet expectations; however, we focus on setting realistic goals, continuous optimisation, transparency and clear KPIs to track progress.

Typically, there are 3 main reasons your campaigns might not be driving the expected results:

1. Poorly targeted audience: in this case, we will analyse your current audience data, adjusting demographics, interests or keywords accordingly. Your account manager will then monitor the new performance with these adjustments.
2. Ineffective copy and creative: in this case, we will test a new variation, amending the headlines, ad copy and visuals to see what resonates best with your audience. A/B testing can help identify the high-performing elements of your campaigns, enabling us to refine areas based on performance metrics.
3. Misaligned keywords and strategies: in this case, we will conduct a thorough keyword analysis ensuring your chosen keywords align with your campaign goals, updating bids accordingly. We will review all ad groups and campaigns to ensure there is consistency in messaging and monitor performance metrics regularly to achieve better results.

However, our experienced team is here to guide you through the complexities of PPC advertisement, ensuring that your campaigns are successful and cost-effective.

PPC is like an online auction for ad space, placing your business in front of the people who are actively looking for what you offer. When you want your ads to appear on search engines or websites, you’re able to target specific keywords and audiences, reaching individuals who are more likely to be interested in your adverts.

The reason why this marketing strategy can be a cost-effective approach is that you only pay when someone clicks on your ad, not just to anyone that it has reached. It allows you to build a personal targeted audience, tracks results in real-time and helps to create more conversions.

Types of PPC advertisement:

Search Engine: Displayed on search engine result pages (SERPs) based on targeted and relevant keywords.

Display: Banners, images, or videos displayed on various websites, typically targeted based on demographics, interests, or browsing behaviour.

Remarketing/Retargeting: Targeting ads to users who have previously visited your website or interacted with your content.

Shopping: Product-based ads displayed on search engines, showcasing images and details of specific products.

Video: Ads shown before, during, or after online content on video-sharing platforms.

App: Mobile application promotion within other apps or on app stores to drive downloads and usage.

Social Media: Leveraging paid advertising on platforms like Facebook, Instagram and X to target specific audiences, drive engagement and improve conversions.

PMAX: An advanced strategy used to optimise across various Google networks, delivering dynamic and effective ads to a broader audience.

We thrive on diversity! Our expertise extends to a multitude of industries, from the world of jewellery and hair extensions to air freight and online education. You name it, we can do it!.

Our team keeps an eye on your account weekly to monitor performance, ensuring that it runs smoothly and effectively; however, please also note that this number could increase following new activity or recent optimisations. As part of our ongoing effort to improve your account, we also perform fortnightly checklists to identify opportunities for further optimisation.

Do not hesitate to get in touch if you have any questions or require further information/assistance. Your account contact will respond to any queries you have within one working day.

To put it simply – yes. Every business, no matter its size or industry, can benefit from PPC advertising due to its ability to deliver targeted results, immediate visibility and flexible budget control. With the right PPC platform and strategy, you can reach your desired audience, measure performance in real-time and adapt to changing marketing conditions – making it a valuable tool for any business. For more information about our PPC services, get in touch.