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Going Global? Don’t Let Your Ads Get Lost in Translation

If you’re thinking about reaching customers in new regions, or already running campaigns overseas, then making those ads work harder in every market should be a top priority.

No brand wants to waste budget on ads that miss the mark, or worse, never reach the people they’re meant for. If your campaigns aren’t tailored to each location, chances are you’re spending more than you need to and seeing less than you hoped for.

That’s where partnering with an international Pay Per Click agency like The Good Marketer comes in. We build high-performing campaigns that speak the language of your customers no matter where they are.

Our International PPC Services

Our international PPC services are built to ensure your ads don’t just appear, they reach the right people, in the right countries, with the right message and in the right language.

International PPC Management

We create and manage paid ad campaigns tailored to each target market. From keyword selection to ad creative, every element is adjusted for local relevance, ensuring your Google Ads resonate with the right audience in the right language.

Geo-Targeting & Segmentation

Using location-based targeting, we ensure your ads reach specific countries, regions, or cities. We segment audiences by demographics, interests, and behaviour to maximise relevance and ROI in every market you serve.

Market Keyword Strategy

Search terms vary between markets, even for the same product or service. We build keyword lists from scratch for each region using local search data, so your ads appear for the terms your audience actually uses.

Regional Budget Allocation

Not all markets perform the same. We analyse performance by region and adjust budget allocation accordingly, directing spend where it delivers the strongest return and reducing wasted ad spend.

Multilingual Ad Copywriting

Our team crafts ad copy in the native language of your audience, considering cultural relevance and local phrasing. This helps improve engagement, click-through rates, and ultimately, conversions across diverse regions.

Cross-Platform Integration

While Google Ads is our core focus, we also align your PPC strategy across other platforms like Meta, LinkedIn, and YouTube, creating a consistent and strategic presence across all channels.

Our Approach to Making You a Global PPC Success Story

Crossing borders? You’ll need more than a budget.

We never launch ads into new markets without a plan. First, we research your industry, analyse audience behaviours across borders, and assess local competition. It’s about uncovering where your brand can win — and building a PPC strategy that meets that moment.

Before launching anything, we get under the hood. From tracking integrity and conversion goals to localisation readiness and eCommerce alignment. Our audits ensure every element supports global performance.

Translation isn’t enough. We craft paid ad copy and creatives that resonate with local markets — from tone to terminology. Whether it’s a display banner in Spain or search ad in France, every message is made for cultural clarity.

Our campaigns evolve. Once live, we monitor performance across all markets, refine bidding strategies, adjust ad placements, and test new creative variations — constantly improving to maximise ROI in every territory.

Languages We Cover

English
English
Arabic
Arabic
Spanish
Spanish
Bulgarian
Bulgarian
Lithuanian
Lithuanian
Polish
Polish
Farsi
Farsi
Tagalog
Tagalog

Ready To Dominate The World?

If you’re serious about taking your brand to the next level, then it’s time to partner with The Good Marketer. What are you waiting for? Let’s make some magic happen.

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Dedicated To Small Businesses

SEO Agency in London

"Really helpful and responsive agency 🙂 thanks!"
JovonnaTeam Jovonna
"Tom and the team are incredibly knowledgeable and great to work with!"
Chris Clinton
"Great team - they really know their stuff. Highly recommend!"
Callum Blackshaw
"Passionate marketers and customer centric. Haven't seen much of the agencies who are passionate about customer service. KUDOS!"
Gautam Saraswat
"I think these guys are fantastic and they have done an incredible job marketing my business."
Roland SimpsonEast Pizzas Dough
"Great company exceeded my expectations Tom and David are great to work with would highly recommend."
Callum Creative Carpers
"Outstanding service. Tom and Tess are just first class professionals."
Elaine Braid
"Tom was incredibly knowledgable in all areas of digital marketing and couldn’t have been more helpful"
Jon The Power
"Tom and the team did a fantastic job for me and my business, Facebook advertising is so expensive so get it wrong and can cost a fortune, these guys did a great job getting me to where I need to be! Legends."
Marc Peterson
"It was great to spend time working with The Good Marketer team. Their knowledge is second to none and I would highly recommend them for all things Digital Marketing."
Hannah Spicer
"Fantastic service! These guys are simply the best. I wish I had chosen them sooner! Can recommend 100%!"
David
"We have been working with TGM for 18 months now and they have been extremely professional and easy to work with. Very happy with their service and results."
Sam Culshaw
"It has been an absolute privilege to know Tom. Has provided a fantastic customer service and has improved our business, massively Thankyou."
Faiza Midiaf
"The Good Marketer is the best marketing agency in London. They gave me some really good advice and they were completely transparent about the whole process and all the costs involved."
Olivia Burningham
"Very happy to be working with the good marketer. It took a while for me to make a decision but super happy with the choice I made and couldn’t recommend them highly enough."
Liam Gazda
"Happy to recommend Tom & team - I run an online store through Shopify - Tom has helped me really grow the business using facebook and instagram ads + a bit of other stuff as well like emails and social.. Not only that but the results so far has meant that we are now busier than ever and we are already planning how to continue this in 2020. Highly recommend."
Katrina Eddington
"Tom and the team have been great to work with on a variety of different projects. Their knowledge and attention to detail has really been beneficial and I would highly recommend them."
Lauren Humphris
"Alister has been diligent and supportive managing the digital marketing of The Birth Collective. He is always responsive and the team have been adaptable to our changing needs."
Brooke VandermolenThe Birth Collective
"TGM team really understand the Digital Marketing landscape in 2021. Not only are they solution drive, offering fresh perspectives for businesses during these difficult times but they understand how to build partnerships, and are a great group of people! Give them a call!"
Gareth Thomas
"Tom and his team have been supporting our company Kavee with our social media ads. Everybody is very professional, they have spearheaded a full plan to take our advertising to the next level, They are a pleasure to work with too!"
Clementine SchoutedenKavee
"Have no problems recommending Tom and the team. They understood our business and our clients well and managed to get me leads from day one. A breath of fresh air!"
Zach Draper
"Had a great experience working with them. Spoke with many different marketing agencies and one of the best out there. They listened to what I needed and didn't just talk at me. Would recommend them over anyone. There's a reason they're one of the top rated."
Jack Frimston
"We're really grateful for all the hard work that Nathan and the team have put into our ad account. They have brought fresh ideas and enthusiasm, and have been a pleasure to work with!"
Roll & Play Press
"I am really impressed with the work done by the good marketer team so far - they are one of the best marketing agencies around. I am a recent Shopify start up and had no idea what i was doing. But having reached out, I was given all the advice I needed and I am now reaping the rewards. Already seen great success with facebook. Would highly recommend."
Michelle Clarke
"I can't recommend The Good Marketeer highly enough. They combine deep knowledge of the right way to advertise in order to maximise returns with a professional and friendly service. Thanks Tom for all the great work!"
Matt Whitchurch
"The Good Marketer are a fantastic company to work with. They have been driven, transparent and highly effective in my social media advertising campaign. I highly recommend them and will continue to use them for all my marketing in the future."
Dan Pleszko
"I would like to thank The Good Marketer for 2-3 years of great service. after multiple bad experiences with numerous SEO companies, I cannot be more happy with the service and results provided and achieved. Highly recommended."
Jay
"When I decided to launch my business earlier this year, I had no idea where to start so I started to research agencies and came across the guys at the good marketer. After my initial call, I knew straight away these guys knew what they were talking about. We initially started working on my website content before launching my google ads campaigns. It's still early days but I am already starting to see the fruits of my hard work and looking forward to continuing."
Antony Smith
"They build a team to work with you and make sure you meet your objectives. TGM is a one-stop centre. You are in good hands 100%."
TundeSharpTransporters
"Great service and attention to detail. Always a pleasure to work with Tom and his team, The Good Marketer affords us the comfortability of knowing our digital campaigns are in good hands."
Diaz Ayub
"Really happy with the level of service Tom and Jack provided. They were very thorough and together achieved amazing ad results and generated quality social media content, 5* all across the board!"
Jangele
"Would highly recommend to anyone looking for google adwords help! These guys are a pleasure to work with. They have been managing our Google Ads campaigns for the last 12 months - our average enquiry costs have dropped 50% and we are busier than ever. Tom knows his stuff and is a breath of fresh air - would 100% recommend!"
Zak Daniels
"The Good Marketer have been nothing short of great for us through our FB advertising journey. Always responsive and wanting to try new things to get the best bang for your advertising spend.Highly recommended."
Stephen Williams
"The Good Marketer is a great company to work with. Tom and his team are very professional and friendly - thank you! I'd highly recommend."
Tiffany L
"Brilliant service provided by a respectful, efficient and effective team. David has done an excellent job of creating our ads and keeping us updated with our progress. Tom and David are still managing my ads today and I will be keeping them on board for a very long time. Thankyou!!"
ChrisBAF Motorsport
"We had the pleasure working with Tom and his team on a project over the summer and happy with the ROI. We will be using The Good Marketing Team again in due course."
Steve White
"We are very pleased with Good Marketer's services: they clearly understand what we need, have been very responsive when we ask for things and active in making constructive suggestions. What more can you look for in an agency? Special shout-out to Nathan!"
Tom Richardson
"The Good Marketer team helped us with our email marketing automations and did an outstanding job. The team is professional, efficient and very friendly. Just a joy to work with and I'm very happy to recommend them!"
Svetlana Kukharchuk
"The guys at The Good Marketer have been a great help. They managed to pull together a lot of activities that I had been passing to multiple freelancers, improve our page rank, improve our ROI on advertising across Google and FB, and make a number of great recommendations to improve the site for Battersea Spanish. Thanks!"
Ben HopeBattersea Spanish
"Tom opened up a whole new world of transparent marketing for our company. Every marketing company we have worked with said this is what we do, take it or leave it. Tom explained everything, nothing went out without us ok'ing it, he was in contact with us every step of the way. Cannot recommend Tom highly enough. He Tripled our sales!!"
Louise Unger
"Great service and team. Friendly, professional and engaging. Yes the increased sales, revenue and margins you will see are amazing, but what is the biggest benefit to me is the piece of mind that having TGM as an extension of your own business provides."
Theo Lloyd-Jones
"Taran Dhami (Taz) at The Good Marketer has been exceptional. He is committed and focused on our account, and is data driven, constantly testing new opportunities, segmentations, and creatives. Since he took over our account we have seen substantial week over week, month over month improvements."
Topaz Adizes
"We have loved working with TGM team the past 6 months, they have been extremely adaptable whilst working with us and we have had some great results in our online sales as a result of their work. Its made us very excited to where we can take the business."
Gemma BelcherCores & Tubes
"Tom gave me a thorough audit of my Google Ads campaign, which has been running for years but needed some tightening up. Some extremely helpful feedback, thanks very much!"
Chris Bates
"Very happy with the results we have achieved so far and the way in which Tom responds to all questions and queries. It has made a real difference to our marketing efforts. The advice given is sound and no empty promises are made. Do not hesitate to use The Good Marketer!"
V Britton
"I would recommend The Good Marketer as a great marketing agency, particularly for SME's. It can be daunting entering the market as a new company but they provided help both strategically and in optimising our Facebook campaigns and were always willing to hop on a call to discuss ideas and plan ahead. We now have a brilliant foundation from which to grow and I'm excited for the future!"
Jamal Ayton-Brown
"The whole team is extremely knowledgeable and goes the extra mile for their clients. Tom and the account managers maintain a high standard for each of their services and I will keep recommending them to Small and Medium Businesses."
Pascu Dragos
"Experience was exactly as stated in the initial call. I struggled to find a competent digital marketing agency, TGM have really helped grow my clothing business into something I never thought it could be. Thankyou for everything so far. Onwards and upwards for us! Thankyou all!"
William Shillito
"More than happy to recommend Tom and his team at The Good Marketer, having initially engaged with them over a year ago our online marketing has been performing very well, we have regular communication with Hannah and Lorena on our strategies and the results are proven to mean we are getting a better quality of sales lead that is relevant to what we want to develop.As a freight forwarding company it is essential to stay ahead of the curve and our online presence is very important for us to promote the services that we provide to our customers."
Mark ScanlonBrunel Air Cargo Services Ltd
"We have been working with Tom and the team for 8 months and we are well on track to meet our sales target for year 1. Communication is good, expectations are realistic and the results speak for themselves. Keep up the good work!"
Muru Jewellery
"We have been working with Tom and his team for the past 6 months or so. Our sales have increased month by month, we get regular updates from the team and have regular discussions on how to move forward."
Eszter Papdi
"I've been working with The Good Marketer over the last few months and it has been an absolute pleasure. Hannah, my account manager was in regular contact and really understood my business and perfected our tone of voice. I'd highly recommend them for any small businesses as these guys really know their stuff."
M Smith
"Thank you Saule for all the work you are doing with us on our google ads and social media ads. You have been brilliant, very knowledgeable, fun and very patient with us! The stats on google ads have been very encouraging in the run up to our busy season so we are in a great position for the coming summer months. Feeling like you are genuinely on our side also shines through in your work with us, this is not something that is easily found, so very happy :)"
Claire Maclean
"These guys are awesome! Zero BS and great results, they have made our ads profitable and we’re only just getting started! We really feel like Tom, Phil and everyone behind the scenes are on our team, we cannot recommend them highly enough!"
Vicki
"I have been working with Taran, Tom and the team at The Good Marketer for 4 months. During this time we worked together to create a very successful social media advertising campaign. We worked on facebook and instagram adverts to grow our enquiry volume and attendees to our wedding fairs. In just 4 months these new leads led to £44k of new revenue.Taran was always available on the phone and email to discuss our strategy and the plan for the month ahead. He was always very friendly, professional and helpful. His knowledge and expertise was incredibly valuable in an area that I wasn't so comfortable with. The plan certainly worked, I was getting told you couldn't go online without seeing Morden Hall pop up!!I hope to work with The Good Marketer again in the near future, Taran has already planned the next strategy!"
Kate Southall
"Wow - where do I begin? Over the last 6 months, I have worked with the good marketer's team on various projects, they have essentially become of my team. I was a little hesitant to begin with as I had a few quotes which were a lot cheaper but after speaking with tom, I knew he was the right fit for what I wanted.Aren't I glad I stuck with my gut?! I initially spoke with them as I needed help with google adwords but since then, we have progressed on to other things and they are now working on my email marketing and social media too. I would for sure not hesitate to use the good marketer again and i will certainly be recommending everyone to them!"
Gail Sacco
"Tom at The Good Marketer has been a great help in understanding the digital strategies to drive my small retail business forward. Im a small luxury start-up and Tom has been critical in explaining various approaches and strategies on how my brand can build on the facebook & instagram platforms to drive awareness, grow business and sales as a result.Tom’s knowledge and know-how has been invaluable in setting up my digital campaigns and I really appreciated his clear and digestable way of explaining the intricacies of the Facebook Business Manager and how to best utilise this platform. You certainly feel you are working with the experts, but the approachable and personal manner makes it even more of a pleasure to work with. I would certainly recommend working with them and looking forward to working together in the future as my business grows."
Olga Guess
"We’ve been working with The Good Marketer for the best part of this year, and we’ve been really impressed with the team. Their ability to communicate is great, and Tom and Hannah are especially knowledgable and helpful. They are flexible with business needs and always understanding, and we’d have no problem in recommending them!"
Elle Henley
"I have been closely connected to this business since very soon after it's inception. Tom and his team are fantastic. To be honest, the name is too modest, these guys should be called "The Great Marketer" if you are looking for a transparent, effective and supportive addition to your marketing division... you need to book a call with these guys!! Absolute ROCKSTARS!"
Michael Manaley
"Tom and his team have surpassed my expectations, always delivering above and beyond, assisting me at the week-end and creating the most beautiful campaign for my coaching company. Since working with Tom, I have seen a great momentum in terms of the amount of new leads being generated and the gorgeous new clients that are being created because of that. Thank you Tom!"
Nancy Florence
"I’ve worked with Tom and his amazing team for the past 3 years. The Good Marketer are simply fantastic and have revolutionised our business online , increasing sales, conversion rate and carefully guiding us through the ever evolving landscape of selling online.Their attention to detail and ongoing support is second to none ."
Shane O’SullivanEasilocks
"I would definitely recommend The Good Marketer as the marketing agency for small businesses. We've been working with them on our PPC strategy for the last 2 years and have been really impressed. Our business has grown from £10K per year in sales and is now on track to reach over £100K. The work Alister and Hannah have been doing on the account has been great and the support/strategic direction I receive is also incredibly useful. Here's to many more years working together!"
Edward Stevens
"We've been working with Tom and Hannah on the team for over 6 months and they have really helped us drive digital downloads. The team is very knowledgeable with a strong sense of understanding of our area (Health Tech). They worked hard to optimise the ads through various campaigns and helped with creatives. The team was fantastic and i'd definitely work with them all again in the future."
Chantelle BellSyrona Health
"We have been working with Tom and his team for over 6 months and have seen fantastic results from our online store. Very happy with the work they have done on improving our website and optimising it, plus also the ad campaigns set up and run by the team for us. Would highly recommend"
Vinid KudhailRelco London
"Fantastic service from Tom and his team. Special thanks to Darryl for all his effort. Very easy to work with them, even if you have no idea of google ads, etc. They guide you with everything, and the support is always there. They follow the plan and what they say—recommending their service 100%."
Simeon Simeonov
"We've started working Tom & the TGM team a year ago and they've been great at stepping up our SEO and Facebook Ads quality and ROI since then. They are thorough with analytics but creative with recommendations, they are pro-active and always with a can-do attitude. Receptive to feedback too. We are seeing results and enjoy working with them at the same time. I definitely recommend them as partners to grow any digital business."
Julieta Echeita
"Tom and his team managed the social marketing for my business Shirinoku Ltd. They did a great job & had exceptionally good communication, always reacting fast and replying quickly. The ROAS was good for an e-commerce product so all in all, we were very happy with their performance. Highly recommend!"
Ben CollisShirinoku Ltd
"We have been working with TGM for a while now, and they are absolutely fantastic. The team are always pushing our business and making changes wherever needed - they always take the lead and their experience shines through when we see our results! Would definitely recommend working with Tom and the team!"
Lucy StrongPan n Ice
"My organisation Career Accelerator has worked with The Good Marketer for around half a year now and we've had a brilliant time with them. They have helped us build a digital marketing campaign around LGBT+ business youth mentoring. Since working with them we have had over 100+ LGBT+ young people express an interest in joining our programme which would have never happened without The Good Marketer. Their team is very hard working, professional, helpful and I would recommend their services to anymore."
Mayur GuptaCareer Accelerator
"We have a great working relationship with The Good Marketer, they have helped us to create a solid base of returning customers with many sales. They are transparent, very quick to respond and take time to understand exactly what your business model is, how you want it to be marketed and to what audience.We look forward to working with them again on our next campaigns!"
DavidRockAcad
""We started working with TGM in July of last year. We have been advertising on Google for many years and we’d began to see a real drop-off in lead quantity, and our cost per conversion had also risen significantly (so we sought the services from an expert). Since working with TGM, we’ve seen huge improvements in our campaigns, and we are spending half the amount on PPC conversations. We have fortnightly calls and they’ve proactively made suggestions for new avenues for our marketing. Overall, I think they’ve got a very smart team and feel confident that they’d bring value to any PPC campaign. We’ve very much enjoyed working with them and will continue to do so!"
Richard Salmon
""Great experience from day one. Tom and his team has helped me scale my business to the next level. Tom created my Facebook ads campaign, from week one we started receiving leads which converted to jobs, I really recommend their services."
Renan Gado
"The team are lovely to work with, especially Tom and Lucia, they understood what was needed for my luxe handbag brand, "Bermuda Born" and gave us a plan to execute. With their expertise we were able to gain new followers on social media which helped to translate into sales for us and also their SEO work was very thorough, I look forward to growing our brand with them"
Patrice MorganBermuda Born
"In the last 18 months or so, TGM have delivered and reported on campaigns that span our 6 key brands in over 10 locations around the world, boasting some terrific figures that break some records for us here at Company of Animals. On top of this, they have adapted to our way of working and collaborated in the delivery of a Digital Marketing Training Day for the staff internally. We consider The Good Marketer a reliable and steadfast partner in our digital comms strategy."
CompanyofAnimals
"From start to finish, Tom and his team at The Good Marketer have been fantastic: from design concept through delivery, everything has been done to the highest level. Even with our tailored requirements, they delivered a bespoke solution and designed a beautiful and functional site which has done wonders for our brand."
Mike
"We started working with Tom and the team last year during the first lockdown. They have helped us pivot and build our online shop from nothing to being the primary source of income. They've been fantastic to work with, very resourceful and understanding of our business needs and have been increasing our returns month on month! Very much looking forward to continuing to work with them and scaling our online presence. Thank you guys!"
Ollie GreenhalghRaviOllie
"This is a fantastic marketing agency! They really take time to understand your specific needs, and it feels like you are their only client. I cant praise Tom and his team enough for their support and professionalism, I'm very happy to be working with them and look forward to continuing to work with them in the years ahead."
Amanda CaldeiraCaldeira Consulting
"Tom's passion for giving a holistic approach is a breath of fresh air. His ideas are always relevant, accountable and on brand and I trust him to get on with things. He always executes campaigns with a great eye for detail and you can tell he genuinely loves his job. We've been working together for over 5 months and we have seen a good increase in our ROAS. My Gym Wardrobe is looking forward to growing with The Good Marketer, I would certainly recommend working with them."
Jenny SquiresMy Gym Wardrobe
"I really can't thank Tom, Tess, Lorena and the rest of the team for everything so far. Since we've started working with The Good Marketer just a few months ago our sales have more than tripled and continue to grow each month. They have surpassed our expectations and really are like an extension of our business, I just wish I had reached out to them sooner! They are always so friendly, understanding and they really know what they're doing when it comes to marketing. In such uncertain times running a business it's so reassuring having them. Thank you, thank you, thank you for everything and look forward to a long lasting working relationship!!"
Lara CowardThe House Outfit
"I had the fantastic opportunity to deliver some training to Team TGM recently. They were a brilliant crew, and a real credit to Tom and the brand. I threw a lot of ideas, questions and tasks at them in our session, and they got stuck in with everything – all with good humour and a bit of comfort zone leaving, too! I can't wait to see where they go with their content creation, having worked so hard to come up with some really insightful ideas and concepts. It really is wonderful to work with a company CEO who invests so thoughtfully in their team for CPD – nice one, Tom."
Jo Watson
"Was great working with The Good Marketer team, and special thanks to Tess for all her support. They provided useful insights to the business and helped us continue to grow our social media platforms. They're very diligent, and offer their complete support as well as expert guidance. Was a pleasure working with them!"
Tom Farquharson
"I can't say enough good things about this marketing agency! Their team is incredibly knowledgeable and dedicated. They've helped us boost our online presence and drive more business in a way that exceeded our expectations. From strategy to execution, they are top-notch. If you want results, this is the agency to go to!"
Dean Home
"A massive thank you to the Good Marketer team, specifically Tess and Glenn, who were exceptional in their support throughout the design process of our website. Their attention to detail, creativity and expertise were truly impressive. We are incredibly satisfied with the final Figma designs and would highly recommend this agency to anyone looking for top-notch web design services."
Gabriella Gatehouse
"These guys build amazing websites! This was a new project and required a site to be built from scratch. Tom and the team listened to what we required and they were able to to not only create an amazing website, but they also captured the right 'feel' for the site. Even though we have experience with building websites, I found their input to be crucial in making our site the very best for our visitors. I very much enjoyed working with Tom and Glenn and consider The Good Marketer as one of my 'Go-To' businesses."
Ty H
"The Good Marketer team are 5*+. Tom has helped us in achieving the impossible! After 1.5 years of problems and issues with zero help from Facebook, it took TGM only a few hours to fix all our issues and more. Tom has been so patient with our questions, and we're so happy with their help and support. Our social media channels wouldn't even be working with TGM. Highly recommend!"
"In the short time that I have been using The Good Marketer’s services, the experience has been a breath of fresh air. I have used other agencies and TGM stands out from the rest! They have a transparent pricing structure and they actually care about your business and how they can help you achieve your goals. I thank Tom and his team for the beautiful website they created for my business. The team is very responsive and I appreciate the fact that they respected my opinions and vision. The Good Marketer comes highly recommended and I look forward to what the future holds for my business whilst in their very capable hands."
Esther Bello
"We've had the pleasure of working with this marketing agency, and the results have been phenomenal! Their expertise in digital marketing is second to none. From increasing our website traffic to generating quality leads, they've consistently delivered outstanding outcomes. Their dedication, communication, and innovative solutions are a winning combination. We couldn't be happier with their services!"
Mr O’Neill
"We have been working with the Good Marketer for 9 months now and we couldn't be happier with the support and services they have provided. The on-boarding process, headed up by Tom, was excellent and communication amongst their team and ours has been fantastic. We also couldn't have asked for a better account manager than David. He ensures campaigns are always delivered on time and run smoothly, and his advice has been second to none in helping us set-up a successful digital marketing strategy. Knowing that David and the team have everything under control and nothing will be missed is extremely reassuring. Massive thanks to you all :)"
Elle HoughtonThe Everlearner
"I am the global Digital Director of HALO Hydration. We have been working with the Good Marketer for 2 years. They are in charge of our Meta ads strategy. Thanks to their diligence and pro activity our ads campaigns results have been trending upwards since we started to get up to 3 times more effective. The team is good spirit and really proactive. We decided to trust them with our content Tik Tok Strategy as well last year and so far we are making very noticeable progress for our brand. I only have compliments for this agency and they have the trust of HALO Hydration."
Anne ChatainHALO Hydration
Working with the Good Marketer has been a really great experience. Their expertise and ease of working relationship has been second to none. Fortnightly reviews with James are always action focused, incredibly detailed and proactive. Working with them has been an overall fabulous experience.
Nicola Folkes
"Superb boutique Digital Marketing Agency based in Shoreditch. Worked with them now for over a year. Lovely team members who are focussed on success and they deliver it too! Significantly improved our agency's SEO positions in 6-8 months and the improvements are consistent. Good mix of strategic work delivered by people who really care about their work.They are adaptable and they listen to their clients. Highly recommend!"
Chris DawsonTED experience
"Tom and his team at The Good Marketer are a pleasure to work with. They understand the world of paid advertising better than anyone else I have worked with before, and have communicated very clearly throughout the whole process. This in turn has led to excellent results for the client both during their product launch last year, and on an ongoing basis since then. As a small business, this element of hand holding and being guided effectively is key. I hope to work with them on other projects in the future!"
Livia Campagnola
"TGM were fabulous from start to finish. We took a gamble using them as we found them on google and didn't know anyone who had used them before, but we were blown away by their professionalism and slickness as a business. Thank you for all your help, I would recommend to any business out there!"
Olly Oakley
"We have worked with The Good Marketer for a number of years and have always found them to be both personal and professional with some pretty nifty footwork to meet tight deadlines (Thanks Harry!). If you are looking for an agency that will feel like part of your team/business I definitely recommend them."
Development Wheel
"We have been working with TGM for quite some time now and couldn't be happier with our experience. Tom and the team are all so lovely and our experience has been nothing but exceptional. Every campaign is very well thought out & strategic. We have seen great results on both Meta and TikTok because of their expertise. They are adaptable to any circumstance, communicate extremely well with their clients and have an outstanding level of planning & organisation."
Téa Li
"It had been an absolute joy working with Tom and his team, their professionalism and ideas were very helpful for us as we built our social media presence. We would recommend TGM without any reservations."
B Yang
"Our experience with The Good Marketer agency has been fantastic. From day one, their team demonstrated a profound understanding of our business needs and worked incredibly hard to ensure our expectations were surpassed. The Good Marketer's approach is refreshingly collaborative and their very flexible / agile approach to the task meant they could easily change how things were being doen depending on what our needs were at the time. The team's expertise in digital marketing, coupled with their passion for our success, has had a huge impact on our channels. Couldn't be happier."
Marco Barcella
"The Good Marketer excels in professionalism, swift communication, and innovative problem-solving. Working with Tom has been particularly impressive, as he consistently exceeds expectations and ensures a personalised approach to every challenge. Highly recommended for their effective and efficient service."
Alfie White
"We’ve had great experience working with The Good Marketer. They handle our Meta & Google ads across multiple verticals with impressive skill. The customer service is exceptional, and their team feels like a true extension of our own. Our project manager is incredibly knowledgeable, providing weekly summaries that are both detailed and strategic. This level of insight makes it easy to understand our performance. We highly recommend them to anyone looking for a reliable and skilled media management partner."
iFinance Canada
"I first discovered The Good Marketer back in 2020 while working for a U.S. company, and they provided exceptional support for our international account. Recently, I brought them on board with my current Canadian company to manage our paid media accounts, and once again, they delivered phenomenal service and results. As a long-term client, I can confidently say they are a knowledgeable and hands-on agency. If you’re looking for a team that truly understands paid media management and provides dedicated support, I highly recommend TGM."
Bojana Ceranic
"We worked with The Good Marketer for around two years, and they were fantastic! The team really took the time to understand our business and created strategies that delivered great results. They were always professional, easy to work with, and felt like an extension of our team. Their campaigns and advice made a big difference for us, and we’re so grateful for their help. If you’re looking for a reliable and skilled marketing agency, we highly recommend The Good Marketer!"
Dan HallPowered Now
"The team at The Good Marketer is phenomenal! They were an essential part of our UK market launch in 2024. Their extensive knowledge of the local market and expertise in technical SEO played a crucial role in building our existing brand in a completely new market. We couldn't have done it without them. Thank you!"
Epic Sourcing UK
"We have been delighted with the results that The Good Marketer have delivered, the ROI has exceeded our expectations very quickly. It is easy to be a little skeptical with digital agencies about the amount of work they are actually doing for your company but The Good Marketer has been very transparent and honest about the work they have done. Putting the results they have delivered aside this is what I have valued most about this company. I would certainly recommend The Good Marketer to other companies."
Georgina KnightsEvergreen Direct
"Loved working with TGM over the past 6-7 months - Tom and the team are very knowledgable and always strive to provide an extremely high level of service. The onboarding process is very smooth and communication is fast & clear. Every piece of work delivered is very thoughtful, from the creatives to the copy you can see that a lot of work goes into everything the team at TGM does. Would definitely recommend TGM to anyone looking to step up their marketing."
Matteo B
"We have been working with The Good Marketer for over a year and have been really impressed with the results Tom and the team are delivering. It's a pleasure to work with someone knowledgeable, experienced that provides such great value for money as well. The communication is 10/10 which is something really important to me. Thanks Tom and the team, it's been a great ride so far!"
Ash TaylorAsh Taylor Consulting
"Great working with The Good Marketer. Our website is performing significantly better and we're seeing very good results. Would highly recommend!"
Natalie Laurin
"A great team to work with and I would highly recommend them as one of the best digital marketing agencies in London."
William Shillito
"These guys build amazing websites! This was a new project and required a site to be built from scratch. Tom and the team listened to what we required and they were able to to not only create an amazing website, but they also captured the right 'feel' for the site. Even though we have experience with building websites, I found their input to be crucial in making our site the very best for our visitors. I very much enjoyed working with Tom and Glenn and consider The Good Marketer as one of my 'Go-To' businesses."
Steve H
"One of the Best digital marketing firms in the UK."
Edward Worlanyo Bankas
"I had the pleasure of being put in contact with Tom at the Good Marketer, one of the few honest and genuine people in marketing left on this planet, I couldn't recommend them enough, his advice & knowledge was a massive help to both my team & I."
Jasper Chavasse
"Great company to work with. Their team is super friendly and helpful that always communicate things clearly and timely. Highly recommended!"
Jacob O'Shea
"Have worked with Tom & The Good Marketer intermittently over the last 2 years, I have enjoyed the professional experience with this social media agency and would highly recommend to and prospective other clients based in London."
Kevin Highland
"Efficient and easy to deal with!"
Nicholas Max
"Very impressed - our SEO results have increased five-fold."
Will Princey
"It's nice to work with a marketing agency which doesn't try to pull the wool over your eyes. Love the transparency guys - thanks for your help."
Matteo Crew
"David and Tom have been a great help reviewing our paid social and managing our account to get the best performance out of our budget."
Mark McShane
"The Good Marketer came highly recommended and they helped designed our website - great from start to finish."
Georgia Wardle
"Worked with Amelia and the team for the last couple of years - always responsive, keeps us informed and delivering strong results - friendly, client-centric service and highly recommend to any business!"
James RayburnThe Wealth Genesis
"Fantastic company to work with. The owner Tom was incredibly supportive and Nathan is top of his game - incredibly diligent and truly cares about the brand. It is rare to find an agency that goes above and beyond, TGM is it."
James Fields
"We had a really good experience working with The Good Marketer, especially Tess and Rafa, who were both great to work with throughout. Tess, Rafa, and the wider team were professional, helpful, and brought useful ideas to the table. A reliable agency that was easy to work with."
Daniela PollmannRiskPal

International Pay Per Click Agency FAQS

Global PPC goes beyond translating your ads. It requires adapting to local search behaviour, platform preferences, time zones, languages, and cultural nuances. Each market performs differently — which means your strategy needs to, too.

In most cases, yes. We recommend creating region-specific campaigns so you can tailor your messaging, targeting, and budget. This gives you more control over performance and lets you optimise based on real local data.

While Google Ads is usually the foundation, we also manage campaigns across Meta (Facebook & Instagram), LinkedIn, YouTube, and region-specific platforms depending on your audience. It’s about finding where your customers are and making an appearance.

We can cover:

  • English
  • Spanish
  • Lithuanian
  • Bulgarian
  • Farsi
  • Tagalog
  • Polish
  • Arabic

Our Team

Meet a few of our dedicated International PPC specialists

Our Pricing Promise

Packages to suit small businesses.

The Good Marketer has taken the mystery out of agency fees with our clear breakdowns and purpose-built packages to suit all businesses. If you’d like to discuss this further or need something a little more flexible, book a call with a digital marketing agency in London.

 StarterAdvancedEliteUltimate
 
£ 825 Per month + VAT
£ 1650 Per month + VAT
£ 2475 Per month + VAT
£ 4125 Per month + VAT
Included Hours

To provide you with greater transparency, we bill what we do by the hour and our packages are designed to suit a variety of small businesses.

15304575
Term
3 Months3 Months6 Months6 Months
Team Member

They are the hands-on team members who oversee your account, reporting on the data and performance of your campaign to keep things running smoothly. Account Managers bring their many years of experience to the table and will be focused on strategising and developing new opportunities whilst our Account Executives are focused on the day to day, working solely on one channel.

 Account Executive Account ExecutiveAccount ManagerAccount Manager
Copywriting

Our in-house copywriters will do what they do best; find the words that will engage your target customers and speak in your brand’s voice.

Keyword/Audience Research

Whether you need to zero in on a specific niche or reach a broader audience, our experts in keyword and audience research have you covered. We’ll monitor industry trends and emerging keywords to ensure your brand and ads stay relevant.

Strategy

From tailored media plans to fine-tuned SEO, our specialised team brings a wealth of experience to the table. We’ll create a strategy that makes your brand shine by continuously monitoring performance and making adjustments when needed.

Creative/Video
Content

In our specifically designed studio, we don’t just make content; we enhance brand narratives and drive engagement through impactful storytelling. Our talented team can also create high-quality creatives and collaborate with influencers/content creators to develop UGC that drives sales and takes your brand to the next level.

Campaign Setup

Whatever is decided will align with the goals you’ve set for your business, we put the necessary actions and ads in place to achieve the desired campaign results.

Management & Optimisation

Ensuring that your campaigns continue to perform is key for a long term partnership. Plus, we always want to improve on the results we've generated so there is no such thing as too many optimisations

Conversion Rate Optimisation

CRO is the term we’ll use when referring to our focus on increasing the number of visitors to your digital platform who convert before they leave.

Google Analytics Tracking

We ensure every element of your campaign is tracked through the easy to use Google Analytics Dashboard

Monthly Reports

We share user-friendly monthly reports so we can take the information we provide you to the next level.

Bespoke Report Dashboard

We utilise this user-friendly dashboard so we can take the reports we provide you to the next level. It really is the ‘Mothership’ of reporting systems!

Meetings

These are important for everyone. They’re the opportunity for human interaction, one on one guidance, relationship building, friendship forming; and the sharing of biscuits and dog hugs…

FortnightlyFortnightlyWeeklyWeekly
BOOK A CALL

We will be able to advise on the best package for your business during your initial 30 minute consultation.
Rolling Monthly Agreement Available / Package Excludes Any Advertising Spend

Starter

£ 825 Per Month + VAT
  • List Item #1
View Details

Advanced

£ 1650 Per Month + VAT
  • List Item #1
View Details

Elite

£ 2475 Per Month + VAT
  • List Item #1
View Details

Ultimate

£ 4125 Per Month + VAT
  • List Item #1
View Details

Our Clients.

We're proud to have worked with

nu wave
hola health
THO
facial sculpting
flavour search
Sunnamusk
Solid Cologne
foxy locks
ors hydration
16
willow london
diavolezza
11
9
7
6
3
5
2
8
1
4
1
2
4
10
Evergreen
With-bling-london
Relco
Kuishi
kavee
muru
SMATCHA
PAN N ICE
Migrasoothe
33
  • Starter
  • £825
    per Month + VAT

  • To provide you with greater transparency, we bill what we do by the hour and our packages are designed to suit a variety of small businesses.


    Included Hours
    15

  • Term
    3 Months

  • They are the hands-on team members who oversee your account, reporting on the data and performance of your campaign to keep things running smoothly. Account Managers bring their many years of experience to the table and will be focused on strategising and developing new opportunities whilst our Account Executives are focused on the day to day, working solely on one channel.


    Account Executive

  • Our in-house copywriters will do what they do best; find the words that will engage your target customers and speak in your brand’s voice.


    Copywriting

  • Whether you need to zero in on a specific niche or reach a broader audience, our experts in keyword and audience research have you covered. We’ll monitor industry trends and emerging keywords to ensure your brand and ads stay relevant.


    Keyword/Audience Research

  • From tailored media plans to fine-tuned SEO, our specialised team brings a wealth of experience to the table. We’ll create a strategy that makes your brand shine by continuously monitoring performance and making adjustments when needed.


    Strategy

  • In our specifically designed studio, we don’t just make content; we enhance brand narratives and drive engagement through impactful storytelling. Our talented team can also create high-quality creatives and collaborate with influencers/content creators to develop UGC that drives sales and takes your brand to the next level.


    Creative/Video Content

  • Ensuring that your campaigns continue to perform is key for a long term partnership. Plus, we always want to improve on the results we've generated so there is no such thing as too many optimisations.


    Campaign Setup

  • Whatever is decided will align with the goals you’ve set for your business, we put the necessary actions and ads in place to achieve the desired campaign results.


    Management & Optimisation

  • CRO is the term we’ll use when referring to our focus on increasing the number of visitors to your digital platform who convert before they leave.


    Conversion Rate Optimisation

  • We ensure every element of your campaign is tracked through the easy to use Google Analytics Dashboard


    Google Analytics Tracking

  • We share user-friendly monthly reports so we can take the information we provide you to the next level.


    Monthly Reports

  • We utilise this user-friendly dashboard so we can take the reports we provide you to the next level. It really is the ‘Mothership’ of reporting systems!


    Meetings
    Fortnightly

  • We aim to get going as quickly as possible and our setup time is the time it takes us to get a campaign up and running.


    Setup
    12-14 Days

We will be able to advise on the best package for your business during your initial 30 minute consultation.

Rolling Monthly Agreement Available / Package Excludes Any Advertising Spend“

Get Started
  • Advanced
  • £1650
    per Month + VAT

  • To provide you with greater transparency, we bill what we do by the hour and our packages are designed to suit a variety of small businesses.


    Included Hours
    30

  • Term
    3 Months

  • They are the hands-on team members who oversee your account, reporting on the data and performance of your campaign to keep things running smoothly. Account Managers bring their many years of experience to the table and will be focused on strategising and developing new opportunities whilst our Account Executives are focused on the day to day, working solely on one channel.


    Account Executive

  • Our in-house copywriters will do what they do best; find the words that will engage your target customers and speak in your brand’s voice.


    Copywriting

  • Whether you need to zero in on a specific niche or reach a broader audience, our experts in keyword and audience research have you covered. We’ll monitor industry trends and emerging keywords to ensure your brand and ads stay relevant.


    Keyword/Audience Research

  • From tailored media plans to fine-tuned SEO, our specialised team brings a wealth of experience to the table. We’ll create a strategy that makes your brand shine by continuously monitoring performance and making adjustments when needed.


    Strategy

  • In our specifically designed studio, we don’t just make content; we enhance brand narratives and drive engagement through impactful storytelling. Our talented team can also create high-quality creatives and collaborate with influencers/content creators to develop UGC that drives sales and takes your brand to the next level.


    Creative/Video Content

  • Ensuring that your campaigns continue to perform is key for a long term partnership. Plus, we always want to improve on the results we've generated so there is no such thing as too many optimisations.


    Campaign Setup

  • Whatever is decided will align with the goals you’ve set for your business, we put the necessary actions and ads in place to achieve the desired campaign results.


    Management & Optimisation

  • CRO is the term we’ll use when referring to our focus on increasing the number of visitors to your digital platform who convert before they leave.


    Conversion Rate Optimisation

  • We ensure every element of your campaign is tracked through the easy to use Google Analytics Dashboard


    Google Analytics Tracking

  • We share user-friendly monthly reports so we can take the information we provide you to the next level.


    Monthly Reports

  • We utilise this user-friendly dashboard so we can take the reports we provide you to the next level. It really is the ‘Mothership’ of reporting systems!


    Meetings
    Fortnightly

  • We aim to get going as quickly as possible and our setup time is the time it takes us to get a campaign up and running.


    Setup
    10-12 Days

We will be able to advise on the best package for your business during your initial 30 minute consultation.

Rolling Monthly Agreement Available / Package Excludes Any Advertising Spend“

BOOK A CALL
  • Elite
  • £2475
    per Month + VAT

  • To provide you with greater transparency, we bill what we do by the hour and our packages are designed to suit a variety of small businesses.


    Included Hours
    45

  • Term
    6 Months

  • They are the hands-on team members who oversee your account, reporting on the data and performance of your campaign to keep things running smoothly. Account Managers bring their many years of experience to the table and will be focused on strategising and developing new opportunities whilst our Account Executives are focused on the day to day, working solely on one channel.


    Account Manager

  • Our in-house copywriters will do what they do best; find the words that will engage your target customers and speak in your brand’s voice.


    Copywriting

  • Whether you need to zero in on a specific niche or reach a broader audience, our experts in keyword and audience research have you covered. We’ll monitor industry trends and emerging keywords to ensure your brand and ads stay relevant.


    Keyword/Audience Research

  • From tailored media plans to fine-tuned SEO, our specialised team brings a wealth of experience to the table. We’ll create a strategy that makes your brand shine by continuously monitoring performance and making adjustments when needed.


    Strategy

  • In our specifically designed studio, we don’t just make content; we enhance brand narratives and drive engagement through impactful storytelling. Our talented team can also create high-quality creatives and collaborate with influencers/content creators to develop UGC that drives sales and takes your brand to the next level.


    Creative/Video
    Content

  • Ensuring that your campaigns continue to perform is key for a long term partnership. Plus, we always want to improve on the results we've generated so there is no such thing as too many optimisations.


    Campaign Setup

  • Whatever is decided will align with the goals you’ve set for your business, we put the necessary actions and ads in place to achieve the desired campaign results.


    Management & Optimisation

  • CRO is the term we’ll use when referring to our focus on increasing the number of visitors to your digital platform who convert before they leave.


    Conversion Rate Optimisation

  • We ensure every element of your campaign is tracked through the easy to use Google Analytics Dashboard


    Google Analytics Tracking

  • We share user-friendly monthly reports so we can take the information we provide you to the next level.


    Monthly Reports

  • We utilise this user-friendly dashboard so we can take the reports we provide you to the next level. It really is the ‘Mothership’ of reporting systems!


    Bespoke Report Dashboard

  • Consider us your personal ‘Think Tank’…your Brainstorm Buddies. We have a wealth of experience and access to some very creative minds and they’re yours to share!


    Meetings
    Weekly

  • We aim to get going as quickly as possible and our setup time is the time it takes us to get a campaign up and running.


    Setup
    10-12 Days

We will be able to advise on the best package for your business during your initial 30 minute consultation.

Rolling Monthly Agreement Available / Package Excludes Any Advertising Spend“

BOOK A CALL
  • Ultimate
  • £4125
    per Month + VAT

  • To provide you with greater transparency, we bill what we do by the hour and our packages are designed to suit a variety of small businesses.


    Included Hours
    75

  • Term
    6 Months

  • They are the hands-on team members who oversee your account, reporting on the data and performance of your campaign to keep things running smoothly. Account Managers bring their many years of experience to the table and will be focused on strategising and developing new opportunities whilst our Account Executives are focused on the day to day, working solely on one channel.


    Account Manager

  • Our in-house copywriters will do what they do best; find the words that will engage your target customers and speak in your brand’s voice.


    Copywriting

  • Whether you need to zero in on a specific niche or reach a broader audience, our experts in keyword and audience research have you covered. We’ll monitor industry trends and emerging keywords to ensure your brand and ads stay relevant.


    Keyword/Audience Research

  • From tailored media plans to fine-tuned SEO, our specialised team brings a wealth of experience to the table. We’ll create a strategy that makes your brand shine by continuously monitoring performance and making adjustments when needed.


    Strategy

  • In our specifically designed studio, we don’t just make content; we enhance brand narratives and drive engagement through impactful storytelling. Our talented team can also create high-quality creatives and collaborate with influencers/content creators to develop UGC that drives sales and takes your brand to the next level.


    Creative/Video Content

  • Whatever is decided will align with the goals you’ve set for your business, we put the necessary actions and ads in place to achieve the desired campaign results.


    Campaign Setup

  • Ensuring that your campaigns continue to perform is key for a long term partnership. Plus, we always want to improve on the results we've generated so there is no such thing as too many optimisations


    Management & Optimisation

  • CRO is the term we’ll use when referring to our focus on increasing the number of visitors to your digital platform who convert before they leave.


    Conversion Rate Optimisation

  • We ensure every element of your campaign is tracked through the easy to use Google Analytics Dashboard


    Google Analytics Tracking

  • We share user-friendly monthly reports so we can take the information we provide you to the next level.


    Monthly Reports

  • We utilise this user-friendly dashboard so we can take the reports we provide you to the next level. It really is the ‘Mothership’ of reporting systems!


    Bespoke Report Dashboard

  • Consider us your personal ‘Think Tank’…your Brainstorm Buddies. We have a wealth of experience and access to some very creative minds and they’re yours to share!


    Consultancy

  • These are not ’one size fits all’ - they are personal to your business and your specific goals.


    Meetings
    Weekly

  • We aim to get going as quickly as possible and our setup time is the time it takes us to get a campaign up and running.


    Setup
    10-12 Days

We will be able to advise on the best package for your business during your initial 30 minute consultation.

Rolling Monthly Agreement Available / Package Excludes Any Advertising Spend“

BOOK A CALL

GET YOUR FREE ACCOUNT AUDIT