Copywriting? What’s The Big Deal?
If you’re a small to medium-sized business, word of mouth can only get you so far. You’ll need unique phrases, enriching narratives, catchy content, quick quips and much more to stand against your competition.
In a world where first impressions matter, SMBs need to be tactile and often can’t afford to have sloppy messaging or unaligned content. Every interaction needs to count for something; every word needs to connect–whether that’s to capture attention, build trust, or drive action.
And guess what? 8 seconds is all you’ve got. A great copywriter knows how to turn those crucial seconds of engagement into a lifetime of loyalty.
Connecting to Motivations
While staying true to your brand’s TOV (Tone of Voice), copywriters can write copy that resonates with your customer’s core desires, pain points and values, invoking a desired action through masterful and strategic CTAs.
A Standout Persona
By highlighting your unique value through thoughtful messaging and creative storytelling, copywriters ensure your identity resonates with your audience and stands out from the competition.
Words That Work Wonders
Copywriters support marketing strategies by crafting consistent, impactful content that aligns with your campaign goals across all channels. Their fresh perspective keeps your brand ahead of market trends.
Why Partner With a Digital Copywriting Agency Like Us?
The Good Marketer’s copywriters aren’t just good at what we do–we’re great. We skip the spiel and get straight to what matters, weaving consumer psychology and eloquent messaging to connect, captivate and convert through a variety of marketing channels.
Your brand has a voice, a story—and we’re here to make sure it’s heard loud and clear. From scroll-stopping paid social ads to “I’m thoroughly enjoying this read” SEO blogs, high-converting CRO strategies, and brand-boosting email marketing, every sentence is packed with purpose and clarity.
While good copy persuades customers to consider you, great copy dissolves the very idea of alternatives. Choose The Good Marketer today and always headline the competition.
How We Turn Words into Wins
How Our Copywriting Agency in London Delivers Results
If you don’t have a blog on your site, you’re missing a trick. From ‘how to’ guides to carefully researched articles, blog creation can come in many shapes and forms depending on your goal. They can be informative, they can provide insight, and most importantly, they can help your customers to get to know you as a brand.
Blogs aren’t just pretty content, they’re great for SEO. By using the right keywords in the blog creation process, our team of highly experienced copywriters can propel you up the search results.
Sat within your website, a blog is a key pillar in terms of structure and an important element of your brand positioning. In the blog creation process, we ensure that every detail represents what you stand for as a brand.
The unsung hero of SEO, backlinks are blog posts that sit on external sites. If you haven’t incorporated backlinks into your digital strategy, then we recommend you keep reading…
Designed to improve your authority online, backlinks create a web of references that lead back to your site. The more people that positively reference you, the better, right?
Similar to the blog creation process, backlinks are written to align with the tone of voice of the host site. They cover a topic related to your business and help position your brand as an authoritative figure in your market. This helps to spread the word about what you do and where you position yourself in your industry.
By establishing relationships with a range of websites hosting blogs and articles, we’re able to place content on reliable sites that will improve your search engine ranking.
This is where you really get to tell your story. Your website copy should be engaging and informative, telling customers what you’ve got to offer that they won’t find anywhere else.
Whether you’re developing your website from scratch or expanding your site to reach a larger audience, we can create scroll-stopping copy that tells your brand story.
Your website copy should align with your plans for blog creation to encapsulate your USPs as well as your brand values. Website copy is also a key factor in your SEO performance and a key player in creating a smooth customer journey.
We write copy that people connect with. By addressing your customer’s pain points and your unique value proposition, we cut right to the heart of things – all the while embodying your brand personality. This is no small feat, but we know we’re up to the task.
You might think social media is all about photos and videos – and you’d be wrong…
Social media copy also plays a key role in reaching new audiences and increasing engagement. From TikToks and Instagram reels to tweets, copy can be found on every social media platform.
Social media users (and people in general nowadays) have a short attention span, so getting them hooked with clever copy is more important than ever. To stop the scroll, we create engaging, concise copy that resonates with the audience on the particular platform.
As such a fast-moving space, it’s essential that social media copy strikes a balance between feeling contemporary and staying true to the brand’s own tone of voice.
With experience managing social media accounts across a wide variety of industries, we’re experts in adopting your tone of voice and using our knowledge to create social media copy that attracts new followers and, ultimately, loyal customers.
Copywriting FAQs
Our copywriting services encompass creating compelling, strategic and effective content for your business’s online presence. Working alongside our SEO specialists, our copywriters produce written content aligning with SEO trends and high-ranking keywords for greater results and higher positioning on SERPs. All of these are produced in-house, aligning with your tone of voice and brand guidelines. Our copywriting services include but are not limited to:
- Website Content
- Blog Posts
- Social Media Captions
- Advertising Copy
- Email Campaigns
- Whitepapers
Absolutely, partnering with our professional copywriting services allows you to use our expertise in crafting persuasive and engaging written content that resonates with your target audience. This will ultimately boost your brand image and increase your conversion rates across advertising efforts, website content, social media and email marketing.
Of course, we have a team of professionals specialising across all areas of content marketing. Beyond our copywriters, we have an experienced team who can assist you with your content strategy, creation and distribution. We will become an extension of your team, delivering successful digital marketing campaigns with a holistic approach to enhance your business’s online presence and increase your conversions.
We prioritise our client’s satisfaction and success with thorough quality checking processes in place to ensure the work produced is of the highest standard. During your onboarding, we will discuss your goals and requirements as well as brand guidelines and TOV to better understand what it is you need and how to meet your expectations. If you’re not content with the initial copy produced, our copywriters are happy to make amendments using your suggestions. Our goal is to deliver copy that not only meets but exceeds your standards. After all, your success is our success, too!
Why Work With Us?
We know there are a plenty of copywriting agencies to choose from, here's why our clients love us:
Proactive Copywriting Agency
We take the lead from conducting initial analysis to thorough reporting, staying in regular contact throughout the entire process.
Dedicated Account Managers
Receive support and guidance from our specialist account managers who take on your visions and goals as if they are their own.
One Working Day Response Times
No one likes to be kept waiting, which is why we always endeavour to respond to any queries within one working day.
In-House Creative Team
Maximise your copywriting with scroll-stopping creative from images to video, all created by our in-house specialists.
Transparent Approach
Gone are the days of being left in the dark by your copywriting agency - you’ll be updated on everything from your latest successes to areas for improvement.
Your Success is Our Success
We work as an extension of your team, putting your needs first and constantly playing the field to spotlight & capitalise on new opportunities that will benefit your business.
Our Clients.
We're proud to have worked with
Pricing
Packages to suit all businesses
| Starter | Advanced | Elite | Ultimate | |
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£
825
Per month + VAT |
£
1650
Per month + VAT |
£
2475
Per month + VAT |
£
4125
Per month + VAT | |
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Included Hours To provide you with greater transparency, we bill what we do by the hour and our packages are designed to suit a variety of small businesses. | 15 | 30 | 45 | 75 |
| Term | 3 Months | 3 Months | 6 Months | 6 Months |
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Team Member They are the hands-on team members who oversee your account, reporting on the data and performance of your campaign to keep things running smoothly. Account Managers bring their many years of experience to the table and will be focused on strategising and developing new opportunities whilst our Account Executives are focused on the day to day, working solely on one channel. | Account Executive | Account Executive | Account Manager | Account Manager |
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Copywriting Our in-house copywriters will do what they do best; find the words that will engage your target customers and speak in your brand’s voice. | ||||
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Keyword/Audience Research Whether you need to zero in on a specific niche or reach a broader audience, our experts in keyword and audience research have you covered. We’ll monitor industry trends and emerging keywords to ensure your brand and ads stay relevant. | ||||
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Strategy From tailored media plans to fine-tuned SEO, our specialised team brings a wealth of experience to the table. We’ll create a strategy that makes your brand shine by continuously monitoring performance and making adjustments when needed. | ||||
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Creative/Video Content In our specifically designed studio, we don’t just make content; we enhance brand narratives and drive engagement through impactful storytelling. Our talented team can also create high-quality creatives and collaborate with influencers/content creators to develop UGC that drives sales and takes your brand to the next level. | ||||
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Campaign Setup Whatever is decided will align with the goals you’ve set for your business, we put the necessary actions and ads in place to achieve the desired campaign results. | ||||
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Management & Optimisation Ensuring that your campaigns continue to perform is key for a long term partnership. Plus, we always want to improve on the results we've generated so there is no such thing as too many optimisations | ||||
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Conversion Rate Optimisation CRO is the term we’ll use when referring to our focus on increasing the number of visitors to your digital platform who convert before they leave. | ||||
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Google Analytics Tracking We ensure every element of your campaign is tracked through the easy to use Google Analytics Dashboard | ||||
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Monthly Reports We share user-friendly monthly reports so we can take the information we provide you to the next level. | ||||
| Bespoke Report Dashboard We utilise this user-friendly dashboard so we can take the reports we provide you to the next level. It really is the ‘Mothership’ of reporting systems! | ||||
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Meetings These are important for everyone. They’re the opportunity for human interaction, one on one guidance, relationship building, friendship forming; and the sharing of biscuits and dog hugs… | Fortnightly | Fortnightly | Weekly | Weekly |
We will be able to advise on the best package for your business during your initial 30 minute consultation.
Rolling Monthly Agreement Available / Package Excludes Any Advertising Spend