The Good Marketer Group | Privacy Notice
Last updated 11/06/2025
About this notice
This privacy notice explains what personal data we collect from or about you.
It sets out why we collect, use, and protect your personal data, and what rights you have over that data.
Who we are
The Good Marketer Group Limited are located at:
65 Rivington Street
London
EC2A 3QQ
Phone: 0203 576 2150
Email: info@thegoodmarketer.co.uk– (When sending us an email, please clearly mark in the subject line ‘Privacy Request’)
We are registered in the UK at Companies House under number 10858906.
What we do
We are a digital marketing agency specialising in using online channels and data-driven strategies to promote our client’s business, products, and services.. Our primary goal is to enhance our client’s online presence and drive targeted traffic, ultimately leading to an increase in brand awareness and sales.
As a digital marketing agency, we offer a range of services, including SEO, PPC, content creation, social media, email marketing and web design. We have a team of experienced marketing professionals who work in these specialised areas and are able to employ data-driven approaches, analyse customer behaviours and optimise campaigns for effective results.
Our role
Typically, we act as a processor of your personal data. This means that we only process data on the instructions of our clients that use us to provide marketing Services. For information on how our clients use your personal data, including how we fit into that processing, you should review their privacy notice or contact them for more information.
This notice only applies to the personal data we process as a controller. This means we determine the purposes and methods of processing your personal data.
We are registered with the Information Commissioner’s Office (ICO) under registration number ZA430440.
How we collect and use your information
How we collect and use your personal data will depend on how you interact with us or the services you use. To better understand how we use your data, please click on the role that best describes you.
I am just browsing your website
If you are just browsing our website, we may collect your data using cookies or other tracking technology.
Cookies are small text files that are placed on your device, such as your computer, phone or tablet, when you view pages on our website. These cookies allow us to track some of your browsing preferences and optimise how our website works.
While we are not looking to identify you using cookies as the focus on your device, it may be possible for us to identify you or infer information about you. Unless the cookies are “strictly necessary” to make our website function, we will ask for your consent before they are placed on your device.
For more information on the cookies we use, please read our cookie notice.
I have signed up to your newsletter
Purpose your data is used | Type of data used | Legal basis | How long we keep your data |
We will need to process some of your personal data when you subscribe to our newsletter, in order for us to send you the newsletter in line with your marketing preferences. Should you wish to manage your marketing preferences, please contact us. | Name, email address | Consent | Your personal data is kept in line with our retention timeframes. For your consent to receive our newsletter, your personal data will be held for this purpose until you object to our using your data for this purpose. |
I am an applicant for a job
Purpose your data is used | Type of data used | Legal basis | How long we keep your data |
We will need to process some of your personal data when you submit an application to us, in order to manage the recruitment process. | Name, email address, telephone number, CV, any other information you provide us as part of your application | Contract | Your personal data will be kept in line with our retention timeframes and as long as it is needed for the review of your application throughout the application process. |
We will keep your application on record for future openings that you might be suitable for. | Name, email address, telephone number, CV, any other information you provide us as part of your application | Consent – We will ask for your consent to retain your application data in case a suitable role opens up in the future. You may withdraw your consent at any time. | If you give your consent, we will keep your data until you withdraw it or until it is no longer relevant, in line with our data retention policies. If you do not consent to us keeping your application on file, we will securely delete your data once the recruitment process for the role you applied for has concluded. |
I am a prospective client or engaged in an ongoing partnership with The Good Marketer
If you are interested in coming onboard with The Good Marketer we need to process some of your information for the purposes of booking a consultation, processing a service enquiry or processing an enquiry or complaint. We only use your data for this purpose.
Purpose your data is used | Type of data used | Legal basis | How long we keep your data |
You have contacted us to request a consultation or enquire about our services. This includes your use of our chatbot on the company website to enquire about the business. | Name, email address, telephone number, company name and website, and additional information you provide us when booking a meeting. | Legitimate Interests – We need this data from you in order to process and respond to your request. | Your personal data is processed in line with our retention timeframes. |
You have provided us with feedback and a customer testimonial which we have published on our website. Should you wish to opt-out of this at a later date, please contact us. | Name, company name | Consent | Your personal data is processed in line with our retention timeframes. |
You have entered into a partnership with us and provided an onboarding form as part of the process | Name, company name and website, email address, phone number, IP address and additional information you provide us with during Onboarding | Legitimate Interests – We need this information to process your onboarding and enter into a business relationship with you. | Your personal data is retained throughout the duration of our agreement and disposed of in line with our retention timeframes. |
You have submitted a complaint to complaints@thegoodmarketer.co.uk | Name, email and additional information you provide us when submitting the complaint. | Legitimate Interests | Your personal data is processed in line with our retention timeframes. |
What do we mean by “legal basis”?
We are only able to use your personal data when the law allows us to. This is called the legal basis. Regarding the above purposes, the legal basis listed for each are explained below:
Consent – You have given us your consent to process your personal data for the specific purpose we have explained to you. You have the right to withdraw your consent at any time. To do so please contact us or the Data Protection Officer via the details supplied below.
Contract – We need to use your data to fulfil a contract you have with us. Alternatively, it’s necessary to use your data because we have asked you to, or you have taken yourself, specific steps before entering that contract.
Legal Obligation – We need to use your data to comply with the law.
Vital Interests – Processing your data is necessary to protect your vital interests or of another person. For example, to prevent you from serious physical harm.
Public Task – Using your data is necessary for the performance of a task carried out in the public interest, or because it is covered by a task set out in law, for example, for a statutory function.
Legitimate Interests – Processing your data is necessary to support a legitimate interest we or another party has, only where this is not outweighed by your own interests. These include:
- To respond to your consultation requests or service inquiries promptly and effectively.
- Manage and schedule meetings ensuring we can address your specific needs.
- Maintain records of communication for follow-up.
- Manage your business data when carrying out our services for you.
- Process complaints in accordance with our client complaints procedure
Who is the information shared with?
As with most organisations, we use service providers to help us deliver our services and keep your data secure. When we use these service providers, it is necessary for us to share your personal data with them.
We have agreements in place with all our providers that oblige them to protect your data.
Where your data is transferred outside of the UK, we make sure that your data is given the same level of protection, either because that country has a comparable data protection standard (Adequacy), or by using another safeguard such as an enhanced contractual agreement.
Your rights
Under data protection legislation, in certain circumstances you have the following rights over the processing of your personal data as described in this notice:
- right to be informed about how your data is used;
- right of access to your personal data;
- right to correction or rectification of your data;
- right to request deletion of your data; and
- the right to data portability.
In most cases, we must respond to a request to exercise these rights within one month if not before. If you would like to submit a request, please contact us at info@thegoodmarketer.co.uk
Complaints
If you are unhappy with any aspect of this privacy notice, or how your personal data is being processed, please contact us.
If you are still not happy, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO):
By post:
Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
By live chat: https://ico.org.uk/global/contact-us/live-chat
By email: casework@ico.org.uk
By phone: +44303 123 1113