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The Client.

Services: TikTok Advertising

Wex Photo Video is the UK’s largest online specialist in photography and videography equipment. It is known for its exceptional customer service, extensive new and second-hand product selections, rentals, and professional repairs. While an online retailer, Wex Photo Video also has many stores located in the UK, with flagships in London and Glasgow.

What We Did.

Starting with no presence on this platform, we worked with Wex to ensure all branding posted was consistent with their existing social media channels. We were tasked with content creation as well as building Wex’s organic social media channels to drive brand awareness alongside TikTok ads and TikTok Shop to drive sales.

Balancing TikTok’s preference for UGC-style content vs. Wex’s core identity of high-production visual content, we took the opportunity to educate and entertain through our content creation and strategy. During this, we discovered that many engaged followers were coming to Wex’s TikTok for advice and guidance, proving the effectiveness of value-driven, lighthearted content in our organic strategy.

To create the content, we worked hand-in-hand with Wex’s in-house London team, collaborating on ideas and shooting content in their London store. This resulted in videos which resonated with the target audience, helping build awareness and grow the new channel.

We also implemented strategies that utilised TikTok ads and the TikTok Shop, experimenting with various formats, including catalogue campaigns, remarketing, reach, and traffic. As a result of continuous testing, we found Dynamic Product Ads worked the best lower down the funnel as part of our advertising strategy, whilst upper funnel content, we saw unboxing videos as the most successful. A Canon Unboxing ad produced by the TGM team resulted in over £12,000 worth of sales and a ROAS of over 18.0.

Over the course of 10 months we have;

  • Implemented a remarketing catalogue campaign, which drove 28.58 average ROAS
  • Successfully tested upper funnel targeting to deliver £88,000 in sales from interests like Sony & Canon, as well as generic interests like Photography Equipment
  • Shot & edited regular viral videos, including a Canon Unboxing video, which achieved over 225,000 views organically.

The Results.

0

28.58 ROAS from our remarketing catalogue campaign.

£ 0 K

£175,000+ generated in sales.

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12,300 total organic TikTok followers.

Testimonials

"As the trend of TikTok usage and consumption continued at pace, we, at Wex Photo Video, as an imaging business realised we needed a presence and voice within the social network.

The challenge - we didn't have the skillset or 'know-how' to maximise the opportunity and handholding was very much required.

Coming off a rigorous RFP, we selected the TGM to launch a fully operational TikTok account for both organic and paid media activity. TGM presented a set of strategies and operational focus which gained us 12K fans in less than 8 months and a steady revenue stream from our interactions with the TikTok audience.

I’d recommend the TGM team to any savvy advertiser willing to make its mark on social platforms and experience an informed, well-guided ride along the way."
Nadya T.Wex Photo Video
"David and Tom have been a great help reviewing our paid social and managing our account to get the best performance out of our budget."
Mark McShaneSkills Training Group
I really can't thank Tom, Tess, Lorena and the rest of the team for everything so far. Since we've started working with The Good Marketer just a few months ago our sales have more than tripled and continue to grow each month. They have surpassed our expectations and really are like an extension of our business, I just wish I had reached out to them sooner! They are always so friendly, understanding and they really know what they're doing when it comes to marketing. In such uncertain times running a business, it's so reassuring having them. Thank you, thank you, thank you for everything and look forward to a long-lasting working relationship!!
Lara CowardThe House Outfit
"We have been delighted with the results that the good marketer have delivered, the ROI has exceeded our expectations very quickly. It is easy to be a little skeptical with digital agencies about the amount of work they are actually doing for you company but The good Marketer has been very transparent and honest about the work they have done. Putting the results they have delivered aside this is what have valued most about this company. I would certainly recommend The good marketer to other companies."
Georgina KnightsEvergreen Direct
"Tom's passion for giving a holistic approach is a breath of fresh air. His ideas are always relevant, accountable and on brand and I trust him to get on with things. He always executes campaigns with a great eye for detail and you can tell he genuinely loves his job. We've been working together for over 5 months and we have seen a good increase in our ROAS. My Gym Wardrobe is looking forward to growing with The Good Marketer, I would certainly recommend working with them."
Jenny SquiresMy Gym Wardrobe
"Tom and his team have surpassed my expectations, always delivering above and beyond, assisting me at the week-end and creating the most beautiful campaign for my coaching company. Since working with Tom, I have seen a great momentum in terms of the amount of new leads being generated and the gorgeous new clients that are being created because of that. Thank you Tom!"
Nancy FlorenceNancy Florence Coaching
"I came across The Good Marketer, when searching for an agency to take over our Facebook and Instagram paid ads.What initially attracted me to the The Good Marketer was the transparent pricing structure. Our Facebook campaign has only been live for a little while, and our revenue has increased by 35%!! I am looking forward to continuing to work with Tom and his agency."
Richard BridsonCovent Garden Aesthetic Clinic
"An excellent agency, driven by Tom Welbourne. First class account management coupled with creative flair and understanding of importance of results. I wouldn't hesitate to recommend The Good Marketer to any client or colleague."
Kent LawsSignature Works
"The guys at The Good Marketer have been a great help. They managed to pull together a lot of activities that I had been passing to multiple freelancers, improve our page rank, improve our ROI on advertising across Google and FB, and make a number of great recommendations to improve the site for Battersea Spanish. Thanks!"
Ben HopeBattersea Spanish
"I'm a small luxury start-up and Tom has been critical in explaining various approaches and strategies on how my brand can build on the Facebook & Instagram platforms to drive awareness and grow my sales as a result.Tom’s knowledge and know-how has been invaluable in setting up my digital campaigns.You certainly feel you are working with the experts, but the approachable and personal manner makes it even more of a pleasure to work with. I would certainly recommend working with them and looking forward to working together in the future as my business grows."
Olga GuessBoroveic

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