The majority of our enquiries come via organic search, so we’re under no illusion as to how important SEO is for our success.

To keep our rankings for key search terms high, we have continually implemented a strong Digital PR strategy, sharing our relevant content each month with various reputable sources, like Marketing Donut, The Drum & Digital Agency Network, to build our website domain authority and referral traffic. We conducted research to find sites that are within our field of work with high domain authorities with substantial numbers of organic traffic, specifically from the UK to collaborate with.

In terms of content, we have focused our efforts on promoting our key services by writing blogs which help position us in the search engines as experts and authorities within the most relevant fields, be that Facebook & Instagram advertising, PPC, Digital Marketing Strategy or anything else in between.

Alongside this, we have been building on the type of content we are showing on the website. In this respect, we are putting more emphasis on writing for the user within our targeting audiences and providing more quality and value to our content for them through things like FAQs on our service pages and case studies such as The House Outfit & With Bling.

As for any business doing SEO, as Google becomes more intelligent, we need to be on top of the updates, and we have always followed the best practices. Staying on top of industry news and ahead of these updates is a big part of navigating them. By doing so, we were able to understand shifts in our metrics and revise our strategies accordingly.

To complement our Digital PR strategy, we’ve been considering how to qualify leads when they land on our website. As such, we have been working on our internal content strategy and ensuring our website helps to attract the right type of clients for our specialist services.

As part of this, we’ve implemented a new schedule for our blog. We’re lucky enough to have a team of young, dynamic and passionate marketers, each with their own specialism, but a little while back, we realised this wasn’t something we were able to showcase until clients came on board and started working with those team members. Then, we saw an opportunity.

Now, each and every blog on our website is written by a team member not only on topics that are relevant to the current environment but that showcase their expertise.

If you haven’t already, we highly recommend a look. You can gain an insight into how our Account Managers view the learning phase on Facebook or get a feel for how important visual branding is from one of our Content Execs. Supported with strategic internal linking, our blogs can help clients (existing and prospective) learn about a given topic and then navigate to the relevant service page on our website to learn more or find out how we can support them.

As we continued to follow the best practise guidelines detailed by Google, we also completed a weekly check-in for the functional and technical aspects of the site. This means that we were continuously testing our forms and phone numbers and ensuring that the site is providing the best customer journey possible, as these are the areas that Google are emphasising within this years algorithm updates.