We aimed to target the niches that Nike Discount Codes could be competitive for and optimised these pages for greater visibility and for ranking higher in search engine results. In the last six months, we concentrated on the main pages of the website with on-page content, principally those most important, like those in the top navigation bar and key category pages. These pages were targeted to be leaders in the discount and coupon niche by selecting targeted keywords and maintaining great detail in enriched descriptions, structured data, and a high level of content for every page.

To support our on-page efforts, we began a robust off-page campaign targeting high-quality digital PR-style links from relevant, authoritative, third-party sites. The largest of such efforts have gone into raising our Domain Authority—an effort to make our website more credible and trustworthy in the eyes of users and search engines. Both the on-page and off-page strategies combine to establish Nike Discount Codes as an authority brand that differentiates itself from its competitors simply by giving more than just discount codes; it now gives its users valued, well-researched content products that put facts right for a customer to make a wise buying decision.

We worked on editing the content as well as seeing how we could broaden the appealing topic cluster. We applied these keywords within our on-page blog content and off-page SEO campaigns, and our traffic sources broadened, thereby expanding the reach of the brand. In fact, a shift in this strategy would not only increase the volume of new consumers finding the site but also be in long-term alignment with the goals of Nike Discount Codes: to increase its brand portfolio. We were able to enhance the website’s domain strength even further by securing top-quality digital PR links, which have made the website one of the most trustworthy destinations for users looking for online deals.

In 6 months, we saw the following results;