The Client.
Service: Branding, Logo & Web Design & Development
LBL Asset Finance specialises in subprime asset-backed lending and debt purchase loans.
When they approached us, they were looking for a website and branding refresh. They really wanted a clean and simple, one-page website that offered a comprehensive overview of their business and services.

What We Did.
As their branding was quite dated, we focused on creating a site that was simple, clean and corporate.
Our key strategies included:
- Brand Redesign: We modernised LBL Asset Finance’s brand by designing new logos, colour palettes and fonts for a clean and sleek site.
- Website Refresh: We developed a sleek and simple on-page website that reflected the new brand identity and helped to build trust.
- Document Redesign: We helped with the redesign of some of their key documentation so that it reflected the new look and feel of their website.
- SEO Content Optimisation: With the regulatory nature of the business, LBL provided their own copy that was aligned with their brand, which our team optimised in line with SEO best practices to encourage organic rankings.
The Results.
- A super clean, corporate website that shows LBL Asset Finance’s services and unique offerings with ease.
- User-friendly, intuitive navigation guides users to the different sections of the website.
- A new logo and colour palette that reflected their new clean, modern aesthetic.
- SEO-optimised copy to help drive rankings and attract new users to the website.
Testimonials
"David and Tom have been a great help reviewing our paid social and managing our account to get the best performance out of our budget."
Mark McShaneSkills Training Group
I really can't thank Tom, Tess, Lorena and the rest of the team for everything so far. Since we've started working with The Good Marketer just a few months ago our sales have more than tripled and continue to grow each month. They have surpassed our expectations and really are like an extension of our business, I just wish I had reached out to them sooner! They are always so friendly, understanding and they really know what they're doing when it comes to marketing. In such uncertain times running a business, it's so reassuring having them. Thank you, thank you, thank you for everything and look forward to a long-lasting working relationship!!
Lara CowardThe House Outfit
"We have been delighted with the results that the good marketer have delivered, the ROI has exceeded our expectations very quickly. It is easy to be a little skeptical with digital agencies about the amount of work they are actually doing for you company but The good Marketer has been very transparent and honest about the work they have done. Putting the results they have delivered aside this is what have valued most about this company. I would certainly recommend The good marketer to other companies."
Georgina KnightsEvergreen Direct
"Tom's passion for giving a holistic approach is a breath of fresh air. His ideas are always relevant, accountable and on brand and I trust him to get on with things. He always executes campaigns with a great eye for detail and you can tell he genuinely loves his job. We've been working together for over 5 months and we have seen a good increase in our ROAS. My Gym Wardrobe is looking forward to growing with The Good Marketer, I would certainly recommend working with them."
Jenny SquiresMy Gym Wardrobe
"Tom and his team have surpassed my expectations, always delivering above and beyond, assisting me at the week-end and creating the most beautiful campaign for my coaching company. Since working with Tom, I have seen a great momentum in terms of the amount of new leads being generated and the gorgeous new clients that are being created because of that. Thank you Tom!"
Nancy FlorenceNancy Florence Coaching
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Richard BridsonCovent Garden Aesthetic Clinic
"An excellent agency, driven by Tom Welbourne. First class account management coupled with creative flair and understanding of importance of results. I wouldn't hesitate to recommend The Good Marketer to any client or colleague."
Kent LawsSignature Works
"The guys at The Good Marketer have been a great help. They managed to pull together a lot of activities that I had been passing to multiple freelancers, improve our page rank, improve our ROI on advertising across Google and FB, and make a number of great recommendations to improve the site for Battersea Spanish. Thanks!"
Ben HopeBattersea Spanish
"I'm a small luxury start-up and Tom has been critical in explaining various approaches and strategies on how my brand can build on the Facebook & Instagram platforms to drive awareness and grow my sales as a result.Tom’s knowledge and know-how has been invaluable in setting up my digital campaigns.You certainly feel you are working with the experts, but the approachable and personal manner makes it even more of a pleasure to work with. I would certainly recommend working with them and looking forward to working together in the future as my business grows."
Olga GuessBoroveic