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The Client.

Services: Meta & Google Ads

East Pizzas is a brand passionate about creating delicious sourdough pizza dough, pre-made bases and pre-topped pizzas that rival your favourite takeaway. They launched their online storefront in 2022 amid the pandemic after noticing there was more interest than ever in being able to make delicious food at home.

When East Pizzas broadened their product range, they sought The Good Marketer’s expertise in attracting new customers and re-engaging existing ones.

What We Did.

Our Paid Media team, alongside our Creative team, worked collaboratively to develop a compelling digital strategy for East Pizzas that was designed to improve its brand visibility and drive more sales.

A key part of this strategy for East Pizzas was to create high-quality video content and user-generated content (UGC) for the brand. This allowed the brand to engage both new and returning customers in an authentic and relatable way.

We created content like blind taste tests, reviews, customer testimonials, and more to entice customers to shop at their online storefront. We also worked to create new product images for both new and existing products so that the brand had an aesthetically pleasing and cohesive look across its website.

Alongside the video content and product photography, we also worked on ad campaigns across Meta and Google to get East Pizzas the results they were looking for. We crafted engaging ad copy tailored to their brand voice and optimised campaigns regularly using audience segmentation, A/B testing and retargeting strategies to reach high-intent customers.

The combination of strategic content creation and data-driven ad optimisation successfully increased engagement, improved brand awareness and drove conversions.

Here’s what we achieved over the course of 12 months:

  • Increased Shopify conversion rate by 8% YoY
  • 46.52% increase in Meta purchase conversion value YoY
  • 66.11% increase YoY in purchases on Meta
  • Increased impressions on Google by 101%
  • Increased clicks on Google by 52.42%

Take A Look At Some Of Our Work.

The Results.

0 %

Increase in Shopify sales.

0 %

Increase in purchases on Meta.

1 %

Increase impressions on Google.

Testimonials

"I think these guys are fantastic and they have done an incredible job marketing my business."
Roland SimpsonEast Pizzas
"Worked with Amelia and the team for the last couple of years - always responsive, keeps us informed and delivering strong results - friendly, client-centric service and highly recommend to any business!"
James RayburnThe Wealth Genesis
"We have been working with The Good Marketer for a year now. They have worked miracles in increasing our sales. Our sales have reached 6-figures /month in just under a year, all thanks to the team.We have previously worked with a few marketing agencies, and The Good Marketer is by far the best agency we have worked with! The team is very responsive and they really want the best for your company. You can really tell when someone is doing the job just for the money, or if they are really passionate about their work.Not only are they really friendly, but they are really understanding - they answer all your questions and go above and beyond to help in all possible ways. I couldn't recommend them enough!Thankyou team!!"
ChristinaWith Bling
"David and Tom have been a great help reviewing our paid social and managing our account to get the best performance out of our budget."
Mark McShaneSkills Training Group
I really can't thank Tom, Tess, Lorena and the rest of the team for everything so far. Since we've started working with The Good Marketer just a few months ago our sales have more than tripled and continue to grow each month. They have surpassed our expectations and really are like an extension of our business, I just wish I had reached out to them sooner! They are always so friendly, understanding and they really know what they're doing when it comes to marketing. In such uncertain times running a business, it's so reassuring having them. Thank you, thank you, thank you for everything and look forward to a long-lasting working relationship!!
Lara CowardThe House Outfit
"We have been delighted with the results that the good marketer have delivered, the ROI has exceeded our expectations very quickly. It is easy to be a little skeptical with digital agencies about the amount of work they are actually doing for you company but The good Marketer has been very transparent and honest about the work they have done. Putting the results they have delivered aside this is what have valued most about this company. I would certainly recommend The good marketer to other companies."
Georgina KnightsEvergreen Direct
"Tom's passion for giving a holistic approach is a breath of fresh air. His ideas are always relevant, accountable and on brand and I trust him to get on with things. He always executes campaigns with a great eye for detail and you can tell he genuinely loves his job. We've been working together for over 5 months and we have seen a good increase in our ROAS. My Gym Wardrobe is looking forward to growing with The Good Marketer, I would certainly recommend working with them."
Jenny SquiresMy Gym Wardrobe
"Tom and his team have surpassed my expectations, always delivering above and beyond, assisting me at the week-end and creating the most beautiful campaign for my coaching company. Since working with Tom, I have seen a great momentum in terms of the amount of new leads being generated and the gorgeous new clients that are being created because of that. Thank you Tom!"
Nancy FlorenceNancy Florence Coaching
"I came across The Good Marketer, when searching for an agency to take over our Facebook and Instagram paid ads.What initially attracted me to the The Good Marketer was the transparent pricing structure. Our Facebook campaign has only been live for a little while, and our revenue has increased by 35%!! I am looking forward to continuing to work with Tom and his agency."
Richard BridsonCovent Garden Aesthetic Clinic
"An excellent agency, driven by Tom Welbourne. First class account management coupled with creative flair and understanding of importance of results. I wouldn't hesitate to recommend The Good Marketer to any client or colleague."
Kent LawsSignature Works
"The guys at The Good Marketer have been a great help. They managed to pull together a lot of activities that I had been passing to multiple freelancers, improve our page rank, improve our ROI on advertising across Google and FB, and make a number of great recommendations to improve the site for Battersea Spanish. Thanks!"
Ben HopeBattersea Spanish
"I'm a small luxury start-up and Tom has been critical in explaining various approaches and strategies on how my brand can build on the Facebook & Instagram platforms to drive awareness and grow my sales as a result.Tom’s knowledge and know-how has been invaluable in setting up my digital campaigns.You certainly feel you are working with the experts, but the approachable and personal manner makes it even more of a pleasure to work with. I would certainly recommend working with them and looking forward to working together in the future as my business grows."
Olga GuessBoroveic

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