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The Client.

Services: Meta Ads

Boneyard London offers a range of blacksmithing courses to teach others how to make hand-forged, high-quality kitchen knives and tools.

Having previously experienced an issue with their Facebook profile due to hacking, they struggled to get their ads live, lost visibility, and needed external support to get the business back on track. 

Boneyard London turned to the Good Marketer to help them resolve their account issues, generate more course sales and enquiries, build brand awareness and, ultimately, take things to the next level.

What We Did.

To help increase sales and brand visibility, our Paid Social team implemented a multi-channel strategy on Meta, focusing on Boneyard London’s B2C business. Our objective was to drive engagement on Facebook and Instagram through creative support that leverages Boneyard’s strong assets. 

We did this by using strong b-roll footage from actual course sessions at the client’s workshop to give potential customers a better sense of what their experience would be like. This made the ads more tangible and engaging, helping the customer visualise taking part in the courses.

We then amplified this high-performing organic content through paid ads, using a mixture of traditional cold targeting and algorithm-driven targeting, allowing Meta to find potential customers automatically. 

Additionally, we tailored Boneyard London’s Google Ads campaign to maximise reach and conversions. Therefore, we ran two separate ad campaigns: A PMAX campaign for corporate clients and Google Search ads for B2C customers to promote the company’s broadened offerings. 

Over a 6-month period of working together with Boneyard London, we have achieved the following results:

  • 695% increase in purchases through Meta Ads.
  • 685% increase in clicks driving more visitors to the Boneyard London website.
  • 169% increase in total sales.
  • 76% increase in the Shopify conversion rate.

Take A Look At Some Of Our Work.

The Results.

%

Increase in the Shopify conversion rate

0 %

Increase in total sales.

0 %

Increase in Meta Ads ROAS. 

Testimonials

"Superb boutique Digital Marketing Agency based in Shoreditch. Worked with them now for over a year. Lovely team members who are focussed on success and they deliver it too! Significantly improved our agency's SEO positions in 6-8 months and the improvements are consistent. Good mix of strategic work delivered by people who really care about their work.They are adaptable and they listen to their clients. Highly recommend!"
Chris Dawsonted experience
"David and Tom have been a great help reviewing our paid social and managing our account to get the best performance out of our budget."
Mark McShaneSkills Training Group
I really can't thank Tom, Tess, Lorena and the rest of the team for everything so far. Since we've started working with The Good Marketer just a few months ago our sales have more than tripled and continue to grow each month. They have surpassed our expectations and really are like an extension of our business, I just wish I had reached out to them sooner! They are always so friendly, understanding and they really know what they're doing when it comes to marketing. In such uncertain times running a business, it's so reassuring having them. Thank you, thank you, thank you for everything and look forward to a long-lasting working relationship!!
Lara CowardThe House Outfit
"We have been delighted with the results that the good marketer have delivered, the ROI has exceeded our expectations very quickly. It is easy to be a little skeptical with digital agencies about the amount of work they are actually doing for you company but The good Marketer has been very transparent and honest about the work they have done. Putting the results they have delivered aside this is what have valued most about this company. I would certainly recommend The good marketer to other companies."
Georgina KnightsEvergreen Direct
"Tom's passion for giving a holistic approach is a breath of fresh air. His ideas are always relevant, accountable and on brand and I trust him to get on with things. He always executes campaigns with a great eye for detail and you can tell he genuinely loves his job. We've been working together for over 5 months and we have seen a good increase in our ROAS. My Gym Wardrobe is looking forward to growing with The Good Marketer, I would certainly recommend working with them."
Jenny SquiresMy Gym Wardrobe
"Tom and his team have surpassed my expectations, always delivering above and beyond, assisting me at the week-end and creating the most beautiful campaign for my coaching company. Since working with Tom, I have seen a great momentum in terms of the amount of new leads being generated and the gorgeous new clients that are being created because of that. Thank you Tom!"
Nancy FlorenceNancy Florence Coaching
"I came across The Good Marketer, when searching for an agency to take over our Facebook and Instagram paid ads.What initially attracted me to the The Good Marketer was the transparent pricing structure. Our Facebook campaign has only been live for a little while, and our revenue has increased by 35%!! I am looking forward to continuing to work with Tom and his agency."
Richard BridsonCovent Garden Aesthetic Clinic
"An excellent agency, driven by Tom Welbourne. First class account management coupled with creative flair and understanding of importance of results. I wouldn't hesitate to recommend The Good Marketer to any client or colleague."
Kent LawsSignature Works
"The guys at The Good Marketer have been a great help. They managed to pull together a lot of activities that I had been passing to multiple freelancers, improve our page rank, improve our ROI on advertising across Google and FB, and make a number of great recommendations to improve the site for Battersea Spanish. Thanks!"
Ben HopeBattersea Spanish
"I'm a small luxury start-up and Tom has been critical in explaining various approaches and strategies on how my brand can build on the Facebook & Instagram platforms to drive awareness and grow my sales as a result.Tom’s knowledge and know-how has been invaluable in setting up my digital campaigns.You certainly feel you are working with the experts, but the approachable and personal manner makes it even more of a pleasure to work with. I would certainly recommend working with them and looking forward to working together in the future as my business grows."
Olga GuessBoroveic

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