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The Client.

Services: Meta Ads

Anthony James is an online London-based watch company providing an array of high-quality luxury watches at affordable prices. 

They approached The Good Marketer at a time when building customer trust and increasing brand visibility were their biggest challenges. 

What We Did.

To help Anthony James scale their business and drive sales, we implemented a Meta campaign and aimed to deliver a continuous stream of user-generated videos per month, allowing for continuous testing and optimisation of the campaign structure. The ultimate goal was to see the company’s CPA reduce and increase sales of their top products through Shopify.

The first thing we tried to do was build trust with the desired target personas. To do this, we leveraged a multi-touchpoint funnel approach with Meta Ads to engage the potential customers at multiple stages of their journey. We implemented more traditional cold conversion campaigns with the help of existing data, such as lookalike audiences (LLA). Thanks to this, we scaled our ad campaigns while maintaining high conversion rates. 

We also used Meta’s Advantage + targeting ad campaign automation to optimise our cold ad delivery and reach the best-performing audience. Further down the funnel, we used a warm ad campaign to retarget the website visitors who have visited Anthony James’s site but did not purchase.  

In terms of creatives, we used a mixture of still images showcasing Anthony James’s top-selling product ranges, making sure these came out at key sales periods, such as Black Friday and Christmas, to encourage gifting and self-purchasing. Additionally, we created user-generated video content, which featured dynamic elements such as outfit transitions and watch roll footage, with the intention of driving customer engagement with a more authentic perspective on the products. 

Over a 6-month period of working together with Anthony James, we have achieved the following:

  • 84.21% increase in purchase conversion value and revenue
  • 46.99% increase in ROAS
  • 20.35% decrease in CPA
  • A 55% increase in total sales on Shopify
  • A 67% increase in conversion rate on Shopify

Take A Look At Some Of Our Work.

The Results.

0 %

Decrease in CPA.

0 %

Increase in total sales.

1 %

Increase in ROAS.

Testimonials

"Worked with Amelia and the team for the last couple of years - always responsive, keeps us informed and delivering strong results - friendly, client-centric service and highly recommend to any business!"
James RayburnThe Wealth Genesis
"We have been working with The Good Marketer for a year now. They have worked miracles in increasing our sales. Our sales have reached 6-figures /month in just under a year, all thanks to the team.We have previously worked with a few marketing agencies, and The Good Marketer is by far the best agency we have worked with! The team is very responsive and they really want the best for your company. You can really tell when someone is doing the job just for the money, or if they are really passionate about their work.Not only are they really friendly, but they are really understanding - they answer all your questions and go above and beyond to help in all possible ways. I couldn't recommend them enough!Thankyou team!!"
ChristinaWith Bling
"David and Tom have been a great help reviewing our paid social and managing our account to get the best performance out of our budget."
Mark McShaneSkills Training Group
I really can't thank Tom, Tess, Lorena and the rest of the team for everything so far. Since we've started working with The Good Marketer just a few months ago our sales have more than tripled and continue to grow each month. They have surpassed our expectations and really are like an extension of our business, I just wish I had reached out to them sooner! They are always so friendly, understanding and they really know what they're doing when it comes to marketing. In such uncertain times running a business, it's so reassuring having them. Thank you, thank you, thank you for everything and look forward to a long-lasting working relationship!!
Lara CowardThe House Outfit
"We have been delighted with the results that the good marketer have delivered, the ROI has exceeded our expectations very quickly. It is easy to be a little skeptical with digital agencies about the amount of work they are actually doing for you company but The good Marketer has been very transparent and honest about the work they have done. Putting the results they have delivered aside this is what have valued most about this company. I would certainly recommend The good marketer to other companies."
Georgina KnightsEvergreen Direct
"Tom's passion for giving a holistic approach is a breath of fresh air. His ideas are always relevant, accountable and on brand and I trust him to get on with things. He always executes campaigns with a great eye for detail and you can tell he genuinely loves his job. We've been working together for over 5 months and we have seen a good increase in our ROAS. My Gym Wardrobe is looking forward to growing with The Good Marketer, I would certainly recommend working with them."
Jenny SquiresMy Gym Wardrobe
"Tom and his team have surpassed my expectations, always delivering above and beyond, assisting me at the week-end and creating the most beautiful campaign for my coaching company. Since working with Tom, I have seen a great momentum in terms of the amount of new leads being generated and the gorgeous new clients that are being created because of that. Thank you Tom!"
Nancy FlorenceNancy Florence Coaching
"I came across The Good Marketer, when searching for an agency to take over our Facebook and Instagram paid ads.What initially attracted me to the The Good Marketer was the transparent pricing structure. Our Facebook campaign has only been live for a little while, and our revenue has increased by 35%!! I am looking forward to continuing to work with Tom and his agency."
Richard BridsonCovent Garden Aesthetic Clinic
"An excellent agency, driven by Tom Welbourne. First class account management coupled with creative flair and understanding of importance of results. I wouldn't hesitate to recommend The Good Marketer to any client or colleague."
Kent LawsSignature Works
"The guys at The Good Marketer have been a great help. They managed to pull together a lot of activities that I had been passing to multiple freelancers, improve our page rank, improve our ROI on advertising across Google and FB, and make a number of great recommendations to improve the site for Battersea Spanish. Thanks!"
Ben HopeBattersea Spanish
"I'm a small luxury start-up and Tom has been critical in explaining various approaches and strategies on how my brand can build on the Facebook & Instagram platforms to drive awareness and grow my sales as a result.Tom’s knowledge and know-how has been invaluable in setting up my digital campaigns.You certainly feel you are working with the experts, but the approachable and personal manner makes it even more of a pleasure to work with. I would certainly recommend working with them and looking forward to working together in the future as my business grows."
Olga GuessBoroveic

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