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Top Tips For Creating Videos & A Video Marketing Strategy
Hello there, marketing pros! We promise this will be more interesting than binge-watching your fave Netflix series. Grab your popcorn and settle in as we explore the mysteries of making video content that will not only captivate your audience but also propel your company to new heights. Here are some ideas and tips for creating videos that will have your viewers clicking the “Like” button faster than you can say “subscribe.”
Why Would You Choose Video Marketing?
Why would anyone bother about video marketing in the first place? Believe it or not, we now have shorter attention spans than that of a goldfish (apologies to Dory). The current fast-moving digital world favours short bits of visual information through videos as opposed to long texts. Videos are intriguing and easy to comprehend; besides that, they can rapidly pass on a message from a brand. They’re also incredibly popular with search engines. Who wouldn’t want some extra love from Google?
Tip #1: Its Important To Know Your Audience
Before you start shooting your Oscar-worthy video, consider who you’re making it for. Understanding your audience is like having a map of buried gold and treasure. Are they TikTok kids, Instagram users, or LinkedIn professionals? Tailor your content to their preferences, and you’ll be video marketing’s Captain Jack Sparrow. (Without the pirate hat, unless that is your thing.)
You can’t just add any old phrases you think customers would search for; the process relies on effective keyword research. Identifying and targeting the right keywords is essential to ranking highly in your competitive market.
Tip #2: Lets Keep It Short and Sweet
Remember the attention spans we discussed? Make your videos short and crisp. Aim for 1-2 minutes of complete and unadulterated brilliance. If you can convey your point in less time than it takes to microwave popcorn, you’re golden. Just make sure to leave your audience wanting more, like a cliffhanger at the end of the season finale.
Tip #3: Tell a Story With Your Video
Everyone enjoys a good story, whether it is a suspenseful thriller or an uplifting tale. Your brand has a story, too. Perhaps it’s the unique origins of your firm, a day in the lives of your workforce, or how your product saves the day. Storytelling humanises your brand and makes your content more relatable. So go ahead and weave some narrative magic!
Tip #4: Always Remember, Quality Over Quantity
You could create video content like it’s going out of fashion, but let’s face it: Nobody wants to watch one that is grainy, blurry, poorly lit and has sound as audible as a puddle of mud. Invest in quality tools or employ an expert. Your video will glow like a diamond if it has clean audio, sharp graphics, and a steady hand. Yes, we do mean shine on par with Rihanna.
Tip #5: Always Finish With Your Call to Action
What’s a fantastic video without a convincing call to action? You need to encourage viewers to like, comment, share, and visit your website. Make it easy for them to follow through with these actions so they are more likely to convert. Consider your CTA the cherry on top of your video sundae; it is delicious and tempting.
Tip #6: Dont Forget To Optimise for SEO
Ah, the elusive SEO. Don’t worry—it’s not as terrifying as it sounds. Just include the most relevant keywords in your video’s title, description, and tags. Don’t forget to provide a snappy picture thumbnail and subtitles for your text. This makes your video more accessible to everybody and increases its chances of appearing in search results. It’s like adding a secret ingredient to your grandmother’s famous recipe.
Tip #7: Promote, Promote, Promote That Video
You’ve created an outstanding video; now, what should you do? Share it absolutely everywhere! Social media, your website, email newsletters, and even your grandmother’s Facebook page. The more locations your video appears, the bigger the likelihood of it actually going viral. Who doesn’t want their 15 minutes of fame?
Creating video content is hard work, but with these video creation strategies, you’ll be well on your way to becoming a video marketing genius. Remember to make it exciting, fresh, and wonderful. Now, go on and defeat the video marketing universe. Lights, cameras, action!