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Tips & Tricks For Improving eCommerce User Experience For Your Online Store
Improving eCommerce user experience (UX) is a great way to increase your online store’s sales and reduce the bounce rate of users who land on your site.
Good eCommerce UX isn’t just about an aesthetically pleasing website, though. It’s also about the way you push users through their purchase journey from their first click to their final purchase.
In this article, we will walk you through the tangible tips and tricks you can implement on your online store to ensure the best eCommerce user experience for your customers.
First Things First, What Is eCommerce UX?
You may have heard the term being thrown around in the industry, but if you’re still not sure exactly what it is, this is your quick explainer on all things eCommerce UX.
In short, the eCommerce user experience is basically how you create a seamless, enjoyable shopping experience for your online storefront. It comprises everything from the design of your website, the way you layout your navigation and how easy it is to search for items on your site.
The overall aim of good eCommerce UX is to make it easier for customers to navigate your website, making it easier for them to find what they’re looking for and ultimately make a purchase.
What Should I Look To Improve When Optimising UX?
While the overall design of your website and the navigation play a huge role in the overall user experience, there’s so much more than meets the eye. It can include a bunch of features, including things like:
- Page speeds
- Overall accessibility
- Mobile-friendliness
- Your brand voice
- Copywriting & product descriptions
Our Tips & Tricks For Implementing eCommerce User Experience Best Practices
When it comes to ensuring eCommerce users experience best practices, there are a few tips and tricks you should implement on your site to boost your sales and improve the overall experience of your customers.
Make It Personal
You should really try to personalise your experiences in your eCommerce store for your audience. One of the first things you need to do is know exactly the kind of customers you have, as well as the kinds of customers you’re trying to attract and tailor your site content to those individuals.
Knowing your audiences behaviours and how to best optimise your site based on this is the key to success. If your customer base predominantly uses their mobile to shop, ensure you have a great mobile site, or if they want to see how your product differs from the competition, consider comparison tables or graphics.
Functionality Is Everything
When it comes down to it, having a website that is functional and easy to navigate could be the difference between a site that converts and one that doesn’t. The functionality aspects you should be most focused on include quick load times, breadcrumbs and easy navigation.
When you make it easy for customers to see what you’re selling, how you’re different and how you can mitigate their unique pain points, your customers will be far more likely to purchase when they land on your site.
It Has To Be Accessible
Inclusivity is at the core of businesses in 2025, and it extends to every aspect of your business, including your website. When looking to improve your eCommerce user experience, you have to include users who have disabilities. This includes ensuring keyboard navigability, high-contrast design options, alternative texts and other factors that make your site more accessible.
Without a website that is accessible to all, you could be leaving yourself open to losing potential customers for your business.
User-Centric Copy Is Key
When you’re crafting copy on your site, ensure it has the user in mind at all times. Good eCommerce UX copy extends to everything from headings and links to product descriptions. You want to use verbiage that resonates with your audience, address your unique selling points, add context that customers might lack and signpost individuals through the buying journey on your site.
Writing copy that’s going to resonate with your customers means you have to have a really great grasp on the type of information they’re receptive to. Know your customer, know their pain points and write a copy that converts!
Ensure Responsive Design
Users are accessing the internet from everywhere these days, so a responsive design that works across laptops, desktops, mobiles, tablets, and more is key!
You want to ensure your content fits whatever size screen it’s opened on, as well as ensuring it’s just as easy for customers to make a purchase on a mobile as it is for them to check out on a laptop.
eCommerce UX Isn’t Always An Exact Science
When it comes to optimising your site for the best eCommerce user experience, you need to remember that it isn’t an exact science. Just because something works for your competitors, it doesn’t necessarily mean it will work for you.
Try different layouts and always ensure eCommerce users experience best practices for the best results. If you’re looking for advice or guidance, partnering with a digital marketing agency in London like us at The Good Marketer can make it easier for you to implement changes and find what works for you.