Helping Small and Medium Businesses Achieve Their Full Marketing Potential | Digital Marketing Expert
Our Top Instagram Marketing Tips For Getting Your Brand Noticed
Ah, Instagram. The social media platform where AI cats run rampant, millennials battle Gen-Z over skinny vs wide-leg jeans, and every brand’s dream is to go viral for at least half a day.
Beyond the AI-generated dreamscapes, cyberspace graphic trends, and hashtag-packed captions, a very real question exists for brands trying to make their big break: How do I get seen?
Worry not. From posting into the void to watching your first post get only a handful of likes (mostly from family and friends), The Good Marketer understands the trials and tribulations of running an SME trying to find its legs on Instagram.
Here are our top tips—tried and tested—for brands hoping to gain some extra attention on their socials.
1. Look Like You Belong
One word: Visuals.
Instagram branding epitomises the importance of aesthetics. With trends in constant flux, ensuring your visuals are up to par and hit the mark is vital to making your presence known.
Although looking the part sounds easy, it requires a deep understanding of your niche and its audience. With the social shift veering towards authenticity and quality, try not to skimp out on hiring a team of content creation masters to assist your brand in refining its image.
It’s well worth the investment—you could go from outdated design choices to setting trends with the right creatives.
2. Don't Be Another Brand Robot
Being boring has never been in. You’ve seen the captions: ‘Our product is now available online! Link in bio.’ It’s dull, lacks lustre and doesn’t really connect. Your brand has a personality. Or at least, it should. Talk like a human. Better yet, talk like your ideal human.
Whether that’s sassy, educational, cheeky, or all three at once—it should sound like someone you’d want to follow. The goal is not to be another yawn on your followers’ Home Feed.
3. Use Hashtags (Sparingly, Of Course)
Hashtags still matter when it comes to Instagram branding. Although saying that, you don’t need 30 of them stacked under every post.
Use a handful of relevant, focused hashtags that your audience is likely checking. Mix in a few popular ones with niche hashtags specific to your product or industry trends. Think seasonality, too.
If you fail to do so, this could lead to product takedowns, fines, or loss of marketplace privileges.
As the regulation’s enforcement tightens, digital marketers must now work together with sellers to ensure all promotional efforts align with the evolving marketplace regulations, ultimately safeguarding both consumers and brand reputation.
4. Post Reels
When done right, reels have a broader reach than static posts. They’re entertaining, quick to watch, and highly shareable.
You don’t have to perform viral dance trends, but you can show behind-the-scenes bloopers, quick tips, and unboxings. If you post Reels, ensure each one is underscored by authenticity and that quality is always reflected in your brand’s messaging.
5. Influencer Collaborations
Influencer marketing is a big deal when discussing social media branding tips. If you plan on collaborating, remember to scout for influencers who really resonate with your brand and its niches.
Consider promotional collaborations and reviews. Try giveaways, limited-edition products, or a shoutout that works for both. Successful partnerships can help you network and build an army of followers across Instagram.
6. Your Bio Isn't a Placeholder
You only have 150 characters to fill, and our advice is to use them wisely.
This is your golden opportunity to tell people who you are, what you do, and why they should care. Use emojis sparingly, wrap it up with your finest call to action, and, most importantly, ensure your link works.
The link in your bio has to lead somewhere. It can lead followers to your website or product page but shouldn’t lead to a 404 error. If you aren’t already, consider using a linking tool (like Linktree or Later’s Link in Bio) to house all your links.
7. Remain Consistent (Not Annoying)
You don’t need to post daily, but you do need to post often enough for people to remember your brand exists. Determine a realistic content schedule that you can keep to. This may be three times a week or once a day.
Whatever you do, don’t go radio silent for three weeks and then suddenly reappear with 10 posts in a row. That’s not a strategy; that’s spam…
8. Measure What Works
It can be easy to post what you think works instead of what actually does. In this instance, relying on data will help you in making better judgements. After all, numbers don’t lie.
Check your analytics. Look at what posts get the most engagement, what times your audience is active, and what type of content leads to action. Then, do more of that. Experiment, modify, and adapt. Instagram changes all the time, and your Instagram marketing strategy should too.
Are You Finally Ready to Stand Out on Instagram?
Having a presence on Instagram doesn’t require you to chase down and replicate every trend, nor does it mean posting every chance you get. All you need to do is show up with intent, sharing content your audience cares about while maintaining consistency across your messaging. Be creative and daring. Brands that play it too safe never breakthrough.
At The Good Marketer, we help brands grow through Instagram marketing without the cringe, chaos, or dull creatives. From evolving strategies to trend-defining content, we know what hits and what misses.
Get in touch today and let’s make your brand impossible to scroll past.