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The Ultimate Guide to Twitter (X) Advertising
If you’ve been wanting to start advertising on X (formally known as Twitter), it can be hard to know where to start. From what to post to how often and everything in between, this is our complete guide to how to advertise on X (Twitter).
First Up, Why Is X Marketing (Twitter) Important?
There are a few reasons why X advertising is crucial for many businesses. If you’ve been tossing it up but aren’t sure whether it’s worth it to commit, we’re here to tell you it absolutely is! Chances are good that your customers are on Twitter. With an estimated 320 million monthly users, your audience is almost definitely on Twitter, so it’s a great way to reach people you may not have reached ordinarily.
If you want to reach your customers on a platform that they’re comfortable with, investing in Twitter advertising is key. Drive engagement and boost your conversions by investing in a Twitter advertising strategy for your business.
Next Step, How To Advertise On X (Twitter)?
Advertising on Twitter is a whole different ball game from other forms of social media marketing. These are our top tips for crafting a successful Twitter advertising campaign that can take your business to the next level.
Create Engaging Content
Arguably, the most important part of any Twitter advertising campaign is to create and post compelling and interesting content. You really want to look at Twitter as its own entity that requires its own unique content. Whilst it may be easy to post a link and move on (and sometimes, links are a good idea!), if that’s all you’re posting, you’re hardly going to inspire retweets or interactions.
Try to keep your content to one line, include emojis, and utilise infographics or GIFs for the scroll-stopping content that your audience actually wants to see.
Have A Strong Profile
When it comes to X advertising, you really want to ensure you have a trustworthy and on-brand profile that makes a great impression on your new and existing customers.
You should make sure that your Twitter handle is your business name, your profile photo is easily recognisable as a symbol of your brand, and your bio lets potential customers know exactly who you are. You should ensure that your Twitter account reflects your brand and is aligned with your brand’s tone of voice.
Know Your Audience
When it comes to marketing on Twitter, you really need to know your audience. Engagement is the key to nailing an X advertising strategy. You should aim to know the people you’re trying to target with your content and then create content that they would enjoy.
When you create content that resonates with your audience, you increase the likelihood that your posts will be seen, interacted with and shared among your target audience.
Know When To Post
The time you post on Twitter can have a huge impact on the amount of engagement you get on your posts, and knowing when to post what kind of content is a real art form. Ensure you’re analysing your performance on Twitter consistently so you can see what’s working and what isn’t and adjust your strategy accordingly.
Make sure you keep an eye on your campaigns and use data to adjust your strategy to know the times you should post, the content you should post and the amount you should post to the app.
Carefully Craft Your Brand Voice
When it comes to posting on any social media (but especially Twitter), you need to ensure you have a consistent brand voice across all channels. This can help your audience identify and find your content quickly, and it ensures that you have a recognisable tone across every channel.
Generally speaking, it’s best to be a bit more casual on social media, and this is especially true for X. When you post to Twitter, the content that tends to do the best is fun, creative and more informal than other more structured, professional posts.
Remember, Consistency Is Key
The last thing to remember is that consistency really is key! When it comes to any good social media strategy, you want to remain consistent in your posting schedule for the best results. Try to post often, at least a couple of times a week, and also ensure that you change your strategy to match the kind of posts that work best for your business.
When it comes to X advertising, it really can be a game of trial and error, so staying consistent and bouncing back when things don’t work is the best way to ensure a strong presence on the app. Working with a Twitter advertising agency like our team at The Good Marketer could be a great way to kickstart your strategy and ensure that you’re implementing best practices from the get-go.