Lucy Stammers
Helping Small and Medium Businesses Achieve Their Full Marketing Potential | Digital Marketing Expert
Quick Win SEO Tips To Boost Black Friday Sales
Here’s All the GOOD Bits:
- Use Black Friday specific keywords on your site to boost visibility and land right in front of customers that are ready to make a purchase.
- Create seasonal content like gift guides early so that your customers have your business top-of-mind when Black Friday comes.
- Build trust with new (and returning) customers by showcasing reviews and testimonials on your site.
- Don’t neglect technical SEO. Make sure your site is easy to use and products are easy to find to reduce bounce rates and boost your sales on Black Friday.
It might feel lightyears away, but Black Friday is just around the corner, and with it being one of the biggest shopping days of the year, it’s critical that you’re highly visible online. Not just on the big day, but also in the lead-up to the mina event.
As a leading SEO agency in London, we’ve put together a guide for your business to boost your visibility (and ultimately your sales) with SEO. Black Friday isn’t all about paid ads, these SEO tips can help your business win Black Friday this year and every year.
Keywords Are King
Black Friday SEO is much the same as your all-year-round SEO in the sense that the right keywords really do make all the difference. You should be conducting thorough keyword research around Black Friday-specific keywords. You might even want to dive into last year’s strategies to see what worked for your business (and what didn’t). Review Google Analytics and see which pages drove the most traffic to your site in the lead up to – and on – Black Friday.
You can then use this data to level up your Black Friday SEO strategy this year. It’s probably not a surprise that ‘Black Friday’ and ‘Cyber Monday’ are two of the most commonly searched terms this time of year. So adding them to your metadata and your page titles could help your business stand out from the competition and be found by shoppers right when they’re ready to spend.
Don’t forget about long-tail keywords amongst all the Black Friday craziness, though. You might also want to include branded terms with keywords like discounts or special offers attached so that people searching can find you with ease.
Seasonal Content Is Here To Stay
You’ve heard it time and time again, but seasonal content can really help boost your visibility and brand awareness, especially around Black Friday. You want to tease your seasonal specials and campaigns early, or at least have them in the works, so that by the time Black Friday rolls around, you’re top-of-mind for your customers.
Gift guides and seasonal blogs can help increase awareness about your products and you should be adding this kind of content into your strategy ASAP. Infographics, slides and videos are a great way to engage new customers when they land on your site, keep their attention, and keep them coming back when Black Friday hits.
No one wants added stress on Black Friday, so try to plan your content as far in advance as possible so that it can be created and published in time for the big day.
Reviews, Reviews, Reviews
Okay, so reviews are important year-round, but they’re extra important in the lead-up to Black Friday. You want the overall trust for your site to be at an all-time high during these incredibly busy periods, and one of the easiest ways to build trust with your audience is through – you guessed it – reviews!
During the silly season, there’s no shortage of businesses offering discounts, promos and special offers, so you need to go the extra mile to make sure your content stands out amongst the sea of competitors. Lots of savvy shoppers tend to do research before Black Friday to decide who they’re going to buy from in advance.
Because of this, reviews, case studies and testimonials on your landing pages are going to help you build trust, boost sales and entice more Black Friday shoppers. Who knows, someone who buys from you on Black Friday might just end up being a year-round customer!
Don’t Forget Technical SEO
Technical SEO is often the forgotten middle child, and with Black Friday being such a busy time, it’s easy to push your technical SEO to the wayside. We’re here to tell you to please not forget about your technical SEO!
Our biggest SEO tip? Get your fundamentals right before you go hard on your on-page SEO. This can help to drastically reduce the overall bounce rate during these hectic times. No one wants to waste time on slow, clunky websites, so make sure you prioritise user-friendly, healthy sites that are built for sales!
Add CTAs, make finding products a breeze and implement proper internal linking. Not only will improving user-experience lead to more satisfied customers, but it will also help you be more visible on search engines.
Are You Ready?
Whether it’s your first Black Friday as a business or you consider yourself a seasoned professional, one thing’s for certain – it’s going to be hectic! By implementing our quick-win Black Friday SEO tips, you can make everything run a bit more smoothly.
If you want to work with our experienced team to make your Black Friday a breeze, you can contact us today to find out exactly what we can do for your business.