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How To Craft Your Unique Brand Voice: Our Tips & Tricks
Whether you’re just starting your brand, or you’ve been in the game for a while but you’re looking for a revamp – your brand voice is often the key to success. Your brand voice tells your customers who you are, and it’s a key aspect of building a community of loyal followers that will stick by your side through thick and thin.
If you’ve been struggling with your brand voice, or you’re just starting out and navigating everything it takes to build a brand tone of voice is feeling a bit overwhelming – we hear you!
Luckily for you, we’ve worked with a range of businesses that needed help with their branding, and we’ve picked up a bunch of tips and tricks along the way. If building your brand voice is on your bingo card for 2025, this is everything you need to know. From where to start to how to do it – this is our guide to creating a brand voice or levelling up your current one.
First Things First, What Is A Brand Voice?
If you’ve heard the term “brand voice” rocking around your small business circles but you’re honestly not sure what it is – you aren’t the only one! In short, your brand voice is how you communicate with your audience. It encompasses everything, from the content you create to the marketing efforts you employ. Having a consistent voice (even across different channels) is crucial for making your business stand out from the (sometimes oversaturated) crowd.
Your brand voice should be a reflection of your brand’s identity. It should encompass your brand’s values, your brand’s personality and the language you use across all branded content. It’s the master plan that your team uses to make sure your content, marketing materials and even internal communications are aligned.
Having a unique brand voice is a must for businesses in 2025 as it helps your business have consistent messaging. No one wants a brand that’s wishy washy on their values. Consumers are looking for brands that they align with, and a strong brand voice makes it easy for you to find your audience, your niche, and build your community.
Does It Even Matter?
We’re heartbroken you’d think we’d ever provide you with advice on something that doesn’t matter, but anyway, yes, your brand voice absolutely matters! Your brand voice allows your audience to put a face to the brand. It makes your brand recognisable no matter the platform, and it makes it easier for consumers to form genuine connections with your business.
Your brand voice is what makes your business stand out, it allows you to communicate your identity, be memorable and most importantly – be recognised no matter where your business appears.
So What Do I Need To Know?
If you’re thinking about creating a brand voice but you’re not sure what you’ve got to know, this is our advice.
Know Your Audience
Knowing your audience is key to an effective brand voice. Whilst you have to remain true to yourself, you also have to know who you’re speaking to, and how your values align with your audience’s.
Find out who your audience is, what’s their age, gender, and location? What kind of language do they most resonate with? What’s working in the industry already? When you ask yourself these kinds of questions – it becomes so much easier to create a more tailored identity for your business.
Know What You Stand For
Your brand voice is all about your values and identity, so it’s important you know exactly what you (and your brand) stands for. You want to have a good grasp on your mission statement, your goals and your values. The “why” behind your brand is often the key to unlocking your brand voice.
Whatever your vibe is going to be, it’s important you know your values and your “why” so that you can effectively communicate this to your customers.
Keep It Consistent
There’s no point in having a brand voice that feels inconsistent across different channels. The whole point of a brand voice is to make your brand recognisable in a sea of competitors – and that’s hard to do if your voice and messaging are different on different channels.
Keep your brand voice consistent across all your channels. From your website to your socials, to your ads and everything in between, consistency is going to mean your community can identify your content at a glance, and that’s exactly what you should be aiming for.
Create Your Brand Voice Chart
In order to ensure consistency across channels, it’s critical that you have documents for your team that outline exactly what your brand voice is. Your brand voice chart can include a range of different elements, but some things you might want to include are:
- Preferred terms
- Terms to avoid
- Examples of your brand voice
- Specific examples of what your brand should (and shouldn’t) sound like
Once you’ve got your brand voice chart, you can distribute it across your business so that all teams working on copy, creatives, marketing, web development, and more are aware of exactly the kind of voice you’re looking for.
It’s Your Brand's Time To Shine
Whilst of course this isn’t a one-size-fits-all approach to creating your brand voice, it’s certainly going to be a great place to start! The best thing about your brand voice is that it’s completely unique to you!
Armed with these tips and tricks for crafting your dream brand voice, you’ll be able to ensure consistent communication across a range of channels. Your brand voice is the key to building a community of like-minded individuals who are going to choose your business over the competition. So go on, get out there – it’s time for your brand (and your voice) to really shine!
If you need an extra hand, get in touch with our leading digital marketing agency in London to find out how our team can help you create the brand voice you’ve always had in your head.