Helping Small and Medium Businesses Achieve Their Full Marketing Potential | Digital Marketing Expert
How Much Do Pinterest Ads Cost?
Known mostly for being a discovery platform users frequent to find creative inspiration, Pinterest acts like a digital bulletin board comprised of images, videos and pins, all organised by themes, such as mood boards for home decor, fashion detailing, recipes and much more.
With over 450 million active users, Pinterest is a marketing platform for businesses looking to engage with worldwide audiences and advertise their products.
Whether you’re a small business testing the waters or an established brand building your presence, understanding how much Pinterest ads cost is the first step to launching successful ad campaigns.
This blog will give you an in-depth understanding of Pinterest ad costs, helping you to make the most of your budget.
Why Use Pinterest to Advertise?
Pinterest is the ideal advertising platform for businesses looking to connect with audiences seeking new ideas and creative inspiration.
Unlike other social media platforms, those using Pinterest are often purpose-driven, browsing the platform with a project in mind–whether that’s planning a themed event or redecorating their home interior. It’s much easier to drive action from potential customers who are already primed to do so, and Pinterest offers businesses this opportunity.
Ads on Pinterest also offer longevity, while ads on other social media platforms might run out of steam after a few days. Promoted pins continue to show up in search results, and user feeds long after their initial launch, which means businesses that use Pinterest can get more value for their investment.
A combination of the above allows Pinterest to provide high conversion rates and enhance user purchasing power.
Pinterest Ad Formats & Pricing
Whether you’re planning on promoting a product, service, or brand, Pinterest advertising provides a cost-effective way to engage with audiences motivated by discovering inspiration.
Here’s an overview of how Pinterest ads work and how the costs are averaged.
How Pinterest Ads Work
As promoted pins, Pinterest ads are visually engaging posts appearing in user feeds and search results. They blend in with organic content to attract clicks and saves and encourage engagement.
Businesses have the freedom to choose from several advertising formats to align with their goals. These include standard pins, video pins, shopping pins, and carousel pins.
What are the Costs?
Pinterest ads use a bidding system, something that has become common when using social media platforms to advertise. This means that the costs of ads will depend on your budget, business goals, and the competition.
- Cost Per Click: CPC ranges from £0.08 to £1.30 per click, depending on your targeted demographics and ad relevance.
- Cost Per Mille: The average Cost Per Mille/Cost Per 1,000 Impressions (CPM) is approximately £1.75 to £4.40.
- Cost Per Engagement: CPE included saves and clicks, and the pricing ranged between £0.07 and £1.13.
- Cost Per Acquisition: The CPA reflects the cost of conversions through sales and sign-ups, averaging between £5.30 and £8.80.
What Affects Pinterest Ad Costs?
Several things impact the cost of Pinterest Ads, first and foremost, your campaign objective. Prices vary depending on whether you want to increase brand awareness, drive traffic to your website or increase conversions.
Another big factor is your audience; targeting specific interests, niche demographics, or keywords will cost more due to competing businesses.
Ad quality is also a big deal. Better creatives and content perform better, which can help lower costs by making the ads more efficient. And competition impacts pricing, especially during peak seasons like holidays or in competitive niches. More demand during those times means a higher cost to reach your audience.
Setting Your Advertising Budget
With no minimum budget spend, Pinterest has made advertising on its platform accessible to businesses of all sizes. But to see actual results, start with a budget of £10-£50 per day or £2,000 per month for bigger campaigns.
Getting the ROI Your Brand Deserves
Make the most of your ad spend by creating captivating, relevant content that speaks to your audience. Test different formats, track performance and adjust your strategy for the best results.
Use Pinterest ads to align your campaign with audiences seeking inspiration and get real results – whether it’s brand awareness or sales. With the right approach and budget, Pinterest can be a game-changing business advertising platform.
Spark Interest with Pinterest!
Pinterest ads offer a low-cost way to reach users looking for fresh ideas, and with flexible pricing, you can adjust spending and optimise campaigns. By understanding campaign goals, target audience, and ad quality, you’ll no doubt be reaching and converting your desired audience in no time.
If you’re ready to turn ideas into actions, why not partner with The Good Marketer and get expert guidance from our Pinterest specialists in London?
Get in touch with us today, and let’s inspire your customers to discover, engage, and fall in love with your brand on Pinterest!