Helping Small and Medium Businesses Achieve Their Full Marketing Potential | Digital Marketing Expert
How An Effective Brand Marketing Strategy Can Level Up Your Marketing
One of the most crucial aspects of an effective marketing strategy is knowing your brand and being able to communicate this to your customers. With only 7 seconds to make a first impression, it’s never been more important to ensure that your message gets across to your customers as quickly as possible.
This is where brand strategy comes into play. Essentially, this refers to your overall identity, the very essence of what makes you different from all your competitors. It doesn’t matter what kind of business or brand you have; it’s human nature to want to be recognised, and strong branding means customers can recognise you, your business and your products.
But when it comes to your business’s overall marketing, effective branding strategies can often be overlooked. It’s easy to think that once you’ve got your name, your logo, and your brand colours sorted, the legwork for your brand strategy is done, but that simply isn’t the case!
This article will take you through exactly how a great branding strategy in marketing can take your business to the next level. Still not convinced? Here’s what you might be missing out on every time you choose not to prioritise your brand.
How A Brand Marketing Strategy Can Help Grow Your Business
There are a number of benefits of committing to a brand strategy. These are some of the most prominent reasons you should consider focusing on your branding if you haven’t already!
Get Recognised
Let’s face it: who doesn’t love recognition? Brand strategy is a surefire way to ensure that your brand or business becomes instantly recognisable. There are some brands we just know – from the Golden Arches of McDonalds to the bright red used on a can of Coke. These brands are synonymous with the success of brand strategy across the globe.
We know exactly who they are from a colour, a font, a sound, and even a style of marketing, and it’s because the business has spent years developing a brand that can be recognised against its competition immediately.
Whilst you may not be as big as some of the most recognisable brands in the world, the importance of creating a brand that your customers recognise in an instant cannot be overlooked! Recognisable branding means your customers are going to be more likely to choose you when they purchase products, ensuring that you build a sense of trust and loyalty that your competition just can’t compete with!
More Effective Marketing
Your marketing strategies will be far more successful if your brand is already recognised in your niche. Having a brand that people already know (and love!) means that customers, both new and old, will be more interested whenever they see new content or marketing materials from you.
Brand strategy is what gets your customers’ attention in the first place. After that, you’re able to tailor your digital marketing strategies to address pain points and drive new sales. Voila! A well-known brand has a leg up on the competition when it comes to the effectiveness of a marketing strategy.
You’ll Get People Talking
When your branding is consistent and people know it, you might be able to survive on word-of-mouth marketing alone! When your branding tells a story, is consistent, engages customers, and addresses their main pain points, customers are far more likely to repeat it to others.
If your brand looks and feels legit, reputable, trustworthy – all those good things. Previous customers are far more likely to have it resonate with them and are thus more likely to recommend your products or services to their family and friends whenever and wherever they can!
What Are The Steps To Building Effective Branding Strategies?
If you’re just beginning your branding journey, there are a few different steps you don’t want to miss to ensure the best results. These are some of the steps you have to take when beginning your brand strategy to make sure your brand packs a punch!
1. Know Your Audience
Knowing your target audience is key. It’s critical you identify and understand your audience so that you can create a brand that resonates with them. Focus on their core values and ensure they align with your brands, address their pain points, and make sure your brand aligns with their lifestyle. When you know your audience, it becomes easy to tailor your brand to slot easily into their existing ecosystem of products and services that they purchase.
2. Identify Your USPs
Having unique selling points (USPs) is vital to ensure you stand out from the crowd. Know what sets your business apart from the competition and use that in your branding to encourage customers to purchase. Position your brand based on your USPs to differentiate yourself from others in the market and stand out from the crowd!
3. Craft Your Copy
A compelling story or messaging can make or break your brand strategy, and this directly ties in with knowing your audience. Ensure your messaging aligns with the customers you’re targeting, keep it consistent across all your platforms and make sure your core values are at the centre of your copy and messaging. Injecting your brand with your personality makes your customers more likely to form an emotional connection.
4. Visuals, Visuals, Visuals
In the same way that your copy has to be consistent – your visuals have to be as well! Choose a standard brand colour palette and use that across your site, your socials, and absolutely everywhere! Choose images, colours and fonts that align most with you and that you can keep consistent across platforms for a brand that becomes instantly recognisable.
5. Update Regularly
If you’re finding your brand strategy simply isn’t working, it might be time to head back to the drawing board. Analyse the response you get from your audience, and if it’s not what you were hoping for, consider rebranding.
A Great Brand Strategy Is The Key To Success
Working on your brand strategy, updating it regularly and creating an instantly recognisable brand is the key to success! If you’re not quite sure where to start, working with a brand content agency can give you the head start you need! Partner with the experts and get prepared to create the brand you’ve always dreamed of!
Contact us today to find out more about how we can take your branding and your overall marketing strategy to totally new heights!