As Black Friday approaches, businesses have a unique opportunity to boost sales through targeted advertising strategies that resonate with consumers. This annual shopping event, known for its incredible deals and discounts, presents a prime chance to engage with both new and returning customers. 

With millions of shoppers eagerly searching for the best bargains, creating an effective Black Friday Facebook ads strategy can be a game-changer in capturing attention and driving conversions.

To help you navigate this competitive landscape, The Good Marketer team presents you with seven best practices that will enhance your advertising efforts and ensure your promotions stand out during this bustling shopping season.

Facebook and its trendier counterpart, Instagram, are the most widely used social media platforms. As a result, savvy digital marketers and independent businesses can use Facebook’s advertising platform to expand brand awareness and increase sales by connecting with its users.

Although Facebook advertising offers businesses the chance to promote their products or services to billions of users, using and navigating its features can initially be challenging.

In this guide, the pros at The Good Marketer will break down how to advertise on Facebook to assist you in using it to its fullest potential.

Gone are the days of catalogues, coupons, flyers, and mail advertisements– well, sort of. Traditional forms of marketing are slowly retiring, taking a back seat as the modern world begins to digitise and turn towards online engagement.

Many marketers and businesses are veering towards platforms such as Google Ads. Using a platform like Google Ads, you can search, target and hone in on potential prospects with fine-tuned quantitative data and carefully planned strategies.

As one of the most powerful digital tools, Google Search Ads offers businesses the potential to directly connect with customers who are actively searching for products or services in their niche. In this guide, we’ll cover everything worth mentioning, helping you to understand the usefulness of running Google Ads.

Having undergone a hard rebrand, X (formally known as the platform Twitter) has been a platform where brands, businesses and everyday users can engage with their audience in real-time. While it continues to adapt, Twitter’s (X) importance as an advertising platform has become more prominent.

One of the first questions businesses looking to use Twitter (X) ask is, “How much are these ads going to cost?” The answer to this isn’t so straightforward. Several factors need consideration, such as bidding, ad format, and audience targeting. In this blog, we’ll dive into the different elements that come together and influence the cost of Twitter (X) advertising.

TikTok, the social platform that has swept across the world in a storm, has finally proved to be a must for marketers looking to reach out to the young and energetic. This social network has more than a billion active users around the world. It is not all about viral dances and appealing challenges; TikTok advertising is a powerhouse wherein businesses can amplify brand awareness and drive sales. Below, we’ll outline the benefits of running ads on TikTok, how to set up your ads, how much it costs to advertise on TikTok in the UK, some best practices to follow, and important ad specs that you should know.

Google Ads, formerly Google AdWords, is a vital tool for businesses aiming to boost their online presence and drive targeted traffic. However, one common question is, “How much do Google ads cost?” Knowing this cost is key to planning your digital marketing strategy. Below, we’ll explain what controls the cost of Google Ads and how a Google Ads marketing agency can help you optimise your spend.

Search engine optimisation or organic SEO is a key practice for every company that aims to improve its online presence and bring regular customers without using paid ads. It includes optimising different areas on your site to boost its position in search engine results pages (SERPs).

Whenever an elusive question confronts us, Google is usually the first place we search. The same can also be said when looking for a product, comparing prices or finally making that pay-day purchase.

As innovative as it’s always been, Google’s search engine has consistently evolved and adapted to suit the needs of those using its services.

For instance, Google Shopping is a free-to-use platform that allows potential customers to find, compare, and purchase products from online retail stores. Integrated with Google’s search engine, it displays relevant images, compares product listings, and shows stock availability.

In this ultimate guide, we’ll explore Google Shopping and why it’s a fundamental service for eCommerce retailers and independent merchants looking to build a successful online business.

Are you fed up with navigating the ever-changing markets and algorithms in digital marketing? Looking for a streamlined approach to reach an audience that you know just works? Facebook ads. Trust me, it’s not as scary as it sounds. Facebook ads remain a constant in the majority of marketing strategies due to their effectiveness, without the need to learn new best practices every month, unlike social media, SEO and others. In fact, with the right Facebook ad management services, you can achieve unbelievable results.

With this in mind, one essential factor you must get right is your budget and your strategy. Whether you do this in-house or you have the help of a Facebook advertising agency, you must understand that it’s not just pushing £5 here and £5 there with a simple product image and the tagline ‘buy now’. Understanding how to make the most out of your investment in Facebook advertising services and how much Facebook Ads will realistically cost your business is key. But not to worry, you’ve stumbled across this article by a leading Facebook ad agency. So, let’s take a look at the key factors affecting the cost of Facebook ads and what you can expect from yours this year.

For those unfamiliar with Google Tag Manager (or GTM for short), it’s essentially a free tag management system that allows businesses to seamlessly and efficiently update tags and code snippets on websites and mobile apps from the web-based user interface.

For those unfamiliar with tags, these are the small pieces of code that collect information and send it to third parties, such as Google Analytics. Usually, these tags are managed by editing a website’s code; however, with the use of Google Tag Manager, you no longer need to do this. So, it’s no wonder so many small business owners find it to be such a powerful and worthwhile tool. It’s also widely utilised by marketers too!